In my own words
— ClaytonI’m a curious & data-driven marketing strategist passionate about helping people fall in love with brands.
I create, scale, & optimize marketing strategies that best position organizations for growth. I strive to be the bridge between brands & consumers.
I recognize that successful brands engage & promote with strategies that are imaginative, innovative & customer-focused. With nearly a decade of experience in a variety of B2B & B2C industries, I excel at the execution of big ideas & put the customer at the center of all that I do.
I’m accountable, collaborative, eager to learn & get things done.
Career motto: Start before you’re ready.
Interests: Marketing, Triathlon, Swimming, Technology, Sports, Automobiles, Animal Welfare, Green Intaitives
Trajectory
Apr 2020 — Now
Senior Marketing Manager · Metamorphosis Partners
Creates extraordinary value through innovation within the pet industry by strategically marketing next-level pet content, products & services. Helps define & evolve business priorities from a brick-and-mortar business model to a digital, e-commerce business while minimizing operating costs. Spearheads ideation sessions, editorial calendars, creative processes, & ensures marketing initiatives align to enterprise strategy & sales goals.
NOTABLE ACCOMPLISHMENTS
- Cultivates, curates, & maintains best-in-class email strategy (experience with: Drip, Constant Contact, MailChimp) that includes daily execution & optimization of all campaigns through seasoned story-telling, A/B testing & strategic conversion tactics
- Writes marketing briefs for all creative needs (digital & print) & develops go-to-market strategies for new product collections that leverage customer testimonials, user generated content & disruptive messaging
- Takes top-of-funnel enterprise prospects & successfully monetizes & drive sales
- Presides over a robust affiliate marketing program for 3 individual owned brands to drive high qualified traffic &
revenue
May 2018 — Apr 2020
Integrated Marketing Manager · Petco Animal Supplies
Devised omni-channel, data driven marketing strategies that introduced full-service veterinary care to over 1,500+ Petco locations nationwide. Partnered with marketing channel SMEs to implement local strategies to break-through existing industry bias to acquire new customers, build trust & increase sales. Provided routine performance reports & recommendations to C-suite executives, internal stakeholders & veterinary partners.
NOTABLE ACCOMPLISHMENTS
- Marketed the largest vet expansion in the industry’s history with 110+ vet hospitals in 24 months nationwide
- Simultaneously managed 4 veterinary partner relationships & ensured unique marketing messaging across all
channels (including print & distribution) were consistent, compelling & effective
- Marketing lead (internally & externally) for the launch of the Petco x Wag! partnership; constructed the employee
training modules to 26,000+ employees & assisted in managing the business relationship with the Wag! team.
- Influential in marketing & launching 2 pilot retail locations (PetCoach) that laid the foundation of the future of the pet
retail experience; many learnings from this project were adopted by Petco & have been rolled out nationwide
Aug 2017 — May 2018
Marketing Manager · Aqua Lung America
Crafted, generated & executed strategic marketing initiatives that aligned with global marketing initiatives. Developed, coordinated, & negotiated digital & print media agreements with third party vendors.
NOTABLE ACCOMPLISHMENTS
- Negotiated performance contracts & managed product distribution for 8 global professional athletes in professional swimming & triathlon
- Launched paid & organic social media campaigns for the Michael Phelps & AquaSphere brands (combined 220k+ followers) for maximum brand exposure & engagement
- Modified & improved customer service related inquiries that came through social media channels to the customer support team; increased response rate by 50%
- Organized & led international branded photoshoots, product trade shows & high-scale on-site events
Feb 2017 — Aug 2017
Operations & Merchandise Intern · Louisville City FC
- Assist in game preparation, ceremonies & post game duties
- Coordinate with various vendors, department and coaches during game day
- Manage team store merchandise and other game day initiatives
Aug 2014 — Aug 2017
Marketing Communications Specialist · Industrial Kiln & Dryer Group
Orchestrated, fostered, & executed B2B email campaigns from end-to-end. Collaborated with engineers to establish materials for a 25-hour educational course. Developed, designed & delivered sales team with digital & printed collateral based on industry trends.
NOTABLE ACCOMPLISHMENTS
- B2B email campaigns averaged a 17.5% open rate & a 10%+ conversation rate
- Led a $30k marketing budget & analyzed market research data to develop optimal strategies for overall marketing
initiatives which led to an increase in sales by 15% YOY
- Championed quarterly technical webinars with a 73% attendance rate
Oct 2010 — Aug 2014
Customer Experience Manager · Office Depot/Office Max
Supervised a team of 10+ direct reports from all departments & responsible for ensuring every customer had a memorable shopping experience.
NOTABLE ACCOMPLISHMENTS
- Increased Customer Satisfaction Index by 27% in 9 months, ranking the store in the top five in the district
- Prioritized all Copy & Printer Center orders & established a quality control system that controlled consistency & costs
- Averaged 75 reward sign-ups per week & developed sales strategies to increase product attachment rate
Aug 2011 — May 2013
Game-Day Assistant · Texas Tech Athletics
- Coordinated halftime promotions for all Texas Tech Athletic home games including football, baseball, soccer, basketball, & volleyball
- Recruited & marketed athletic events to student population, leading to 6 attendance records across all sports
- Increased accessibility of Texas Tech Athletic season ticket information by managing booths around each sporting venue
Activity
Education history
Høgskolen i Buskerud (HiBu)
Study Abroad | 2012 - 2012
Texas Tech University
Bachelor in Business Administration | 2009 - 2013
University of Louisville
Master in Science | 2015 - 2017
