Creates extraordinary value through innovation within the pet industry by strategically marketing next-level pet content, products & services. Helps define & evolve business priorities from a brick-and-mortar business model to a digital, e-commerce business while minimizing operating costs. Spearheads ideation sessions, editorial calendars, creative processes, & ensures marketing initiatives align to enterprise strategy & sales goals. NOTABLE ACCOMPLISHMENTS - Cultivates, curates, & maintains best-in-class email strategy (experience with: Drip, Constant Contact, MailChimp) that includes daily execution & optimization of all campaigns through seasoned story-telling, A/B testing & strategic conversion tactics - Writes marketing briefs for all creative needs (digital & print) & develops go-to-market strategies for new product collections that leverage customer testimonials, user generated content & disruptive messaging - Takes top-of-funnel enterprise prospects & successfully monetizes & drive sales - Presides over a robust affiliate marketing program for 3 individual owned brands to drive high qualified traffic & revenue

Devised omni-channel, data driven marketing strategies that introduced full-service veterinary care to over 1,500+ Petco locations nationwide. Partnered with marketing channel SMEs to implement local strategies to break-through existing industry bias to acquire new customers, build trust & increase sales. Provided routine performance reports & recommendations to C-suite executives, internal stakeholders & veterinary partners. NOTABLE ACCOMPLISHMENTS - Marketed the largest vet expansion in the industry’s history with 110+ vet hospitals in 24 months nationwide - Simultaneously managed 4 veterinary partner relationships & ensured unique marketing messaging across all channels (including print & distribution) were consistent, compelling & effective - Marketing lead (internally & externally) for the launch of the Petco x Wag! partnership; constructed the employee training modules to 26,000+ employees & assisted in managing the business relationship with the Wag! team. - Influential in marketing & launching 2 pilot retail locations (PetCoach) that laid the foundation of the future of the pet retail experience; many learnings from this project were adopted by Petco & have been rolled out nationwide

Crafted, generated & executed strategic marketing initiatives that aligned with global marketing initiatives. Developed, coordinated, & negotiated digital & print media agreements with third party vendors. NOTABLE ACCOMPLISHMENTS - Negotiated performance contracts & managed product distribution for 8 global professional athletes in professional swimming & triathlon - Launched paid & organic social media campaigns for the Michael Phelps & AquaSphere brands (combined 220k+ followers) for maximum brand exposure & engagement - Modified & improved customer service related inquiries that came through social media channels to the customer support team; increased response rate by 50% - Organized & led international branded photoshoots, product trade shows & high-scale on-site events

Orchestrated, fostered, & executed B2B email campaigns from end-to-end. Collaborated with engineers to establish materials for a 25-hour educational course. Developed, designed & delivered sales team with digital & printed collateral based on industry trends. NOTABLE ACCOMPLISHMENTS - B2B email campaigns averaged a 17.5% open rate & a 10%+ conversation rate - Led a $30k marketing budget & analyzed market research data to develop optimal strategies for overall marketing initiatives which led to an increase in sales by 15% YOY - Championed quarterly technical webinars with a 73% attendance rate

- Assist in game preparation, ceremonies & post game duties - Coordinate with various vendors, department and coaches during game day - Manage team store merchandise and other game day initiatives

Supervised a team of 10+ direct reports from all departments & responsible for ensuring every customer had a memorable shopping experience. NOTABLE ACCOMPLISHMENTS - Increased Customer Satisfaction Index by 27% in 9 months, ranking the store in the top five in the district - Prioritized all Copy & Printer Center orders & established a quality control system that controlled consistency & costs - Averaged 75 reward sign-ups per week & developed sales strategies to increase product attachment rate

- Coordinated halftime promotions for all Texas Tech Athletic home games including football, baseball, soccer, basketball, & volleyball - Recruited & marketed athletic events to student population, leading to 6 attendance records across all sports - Increased accessibility of Texas Tech Athletic season ticket information by managing booths around each sporting venue