Summary
Activity
Work experience
www.mrcjsmith.com
Digital Marketing & Graphic Design | 01/1998 - Current
• Design Graphics for Web and Print marketing purposes.
• Design & Develop Websites using HTML5/CSS3 and Content Management Systems.
• Setup and Administer websites and email servers.
• Manage Digital Marketing Campaigns with budgets in excess of $50 million.
• Achieved Google Partner status.
• Consistently work with digital compliance teams from Toyota Motor Company helping Toyota dealers adhere to Toyota's digital branding guidelines and marketing expectations.
• Design and implement email marketing campaigns/strategies with dedicated and shared IP's.
• Manage Social Media marketing campaigns across every major network.
• Attend Googleplex meetings discussing best practices for marketing.
• Work directly with Google helping clients achieve maximum results with Google AdWords marketing.
• Administer various digital marketing campaigns across multiple channels.
• Monitor advertising performance for maximum return on investment while identifying KPI's within Google Analytics/AdWords.
O'Neill
Graphic Artist | 03/2016 - Current
Graphic Artist @ www.oneill.com
• Design graphics for print & digital marketing purposes.
• Design innovative solutions and manage them from concept to completion
• Design and coordinate O'Neill Men's/Boy's & Jack O'Neill product catalogs for Spring/Summer/Fall/Holiday seasons
• Design and develop marketing material and corporate materials
• Design graphics according to brand standards and campaign direction from Art Directors & Creative Directors
• Design in store graphics and (POP) point of purchase graphics for retailers
• Design newsletter graphics for marketing purposes
• Design graphics for main website (www.oneill.com)
• Design digital ads to be used across the Google Display Network (GDN)
• Consistently design graphics within Adobe Photoshop CC, Adobe illustrator CC, Adobe InDesign CC and manage assets with Adobe Bridge CC
www.santamargaritatoyota.com
Internet Marketing Specialist | 04/2012 - 12/2014
• Designed and administered all dealership websites in accordance with Toyota's latest branding guidelines and marketing expectations.
• Managed all Digital & Social Media Marketing, Design Graphics for Print & Web.
• Designed and managed all digital marketing campaigns in order to achieve maximum co-op from Toyota.
• Updated owners and top level management on Google Analytics performance and how to improve top KPI's for maximum ROI.
• Worked with Toyota's digital compliance teams helping to maintain maximum online SEO performance within Google, Bing, and Yahoo search.
• Managed all local listings and online PR.
• Designed and managed all Google AdWords/Yahoo/Bing Ads campaigns in accordance with Toyota's marketing policies and expectations.
• Managed dealership's online presence for Toyota's digital compliance standards.
• Advised owners and top level management on best practices within the digital realm.
• Designed all print marketing campaigns and managed vendor relationships.
