Christopher Tran

Maximize brand exposure and profitability on social platforms through content creation from imaging to storytelling. Content creation (images and blogs) featured on multiple influencer blogs and brand accounts, raising awareness.

• Develop, prepare, and execute revenue-generating, marketing campaigns to stimulate sales volume and lead generation for all three divisions of National Link. • Coordinate with internal department leaders to learn about their marketing needs, recommending solutions and managing marketing campaign requests to ensure all timelines are completed in a timely manner. • Manage content development from graphic designers, blog writers, and developers for marketing campaigns and sales collateral. Edit and proofread on all assets across all channels, including blogs, PR, and sales slicks • Liaise and build relationships with media companies, negotiating to obtain the best rates and the most appropriate media spaces in online and print advertising. • Plan and execute A/B testing for PPC and email campaigns to identify most successful ad copy, content, target audience, send times, and templates. • Led and managed the visual design and content of websites, implementing SEO best practices to maximize lead generation and ensure a positive user experience by editing basic HTML & CSS of pre-existing templates, adding extensions, and submitting new issues on JIRA for dev team. • Leveraged Google Ads and direct mailers to meet KPIs, and ultimately increasing revenue by two fold. • Plan, deploy, and optimize google ads campaigns, cutting ad spend by 50% and increase lead generation by 50% YTD. • Drive and champion the creative philosophy and the company branding. Maintain high standards for all marketing materials, ensuring consistent and error free brand messaging. • Manage content development from graphic designers, blog writers, and developers for marketing campaigns and sales collateral development. • Develop ideas for advertising campaigns. Present concepts to managers of different departments for review and approval.

• Established an optimized workflow process for image culling, color correcting, retouching, cropping, re-naming, and maintaining archives. Add relevant keywords to image files in picture libraries to optimize SEO and archiving. • Developed creative briefs, shot lists, and illustrate project goals with photographers and photo editors, conveying expectations of assets to be delivered. • Oversaw the quality, look, and logistic of each project through checking weather forecast and light values of locations, visiting and photographing locations appropriate to theme, and orchestrating proper lighting and photographic equipment to meet the mood board and creative brief. • Coordinated closely with all members involved, such as client representatives, associate photographers, assistants, and picture editors to define the photographic requirements for a project. • Headed the logistics during photo shoots and resolve practical or people-related problems as they arise. • Ensured the proper technical specifications are met for all photographic equipment, including cameras and lighting modules. • Arranged freelance photographers and photo editors for new and existing assignments to meet firm deadlines on multiple big projects. • Train associate photographers, assistants, and photo editors to consistently produce assets with the appropriate look, color, and feel. • Drive all marketing efforts, including social media marketing, earned and owned media creation, and new client acquisition.

• Developed and implemented an automated system for social media content development and scheduling, managing over 100 social media accounts with Hootsuite, SproutSocial, and Asana. • Plan and executed successful social media campaigns, growing Instagram and Facebook accounts with a total of over 250,000 followers, increasing online reservations by 50% year over year. • Worked with stakeholders and external partners to ensure that the content produced have the appropriate usage rights and is consistent with the company branding. • Formed key relationships with influencers across all social media platforms. Curated engaging organic social content from fans through branded hashtags and location tags. • Planned and managed photoshoots for content creation. Wrote creative briefs, created shot lists, and designed moodboards for distribution and review with creative team on project. • Developed monthly and quarterly social media strategies. Monitored and reported on performance of campaigns with Google Analytics and Facebook Business. Implemented data driven adjustments to optimize campaigns. • Increased organic page views through improved SERP rankings with on-site and off-site SEO, including targeted content writing, long tail keywords, hashtags, meta descriptions, alt tags, permalinks, back-links, and speed optimization of website. • Led weekly meetings (face-to-face, phone, or join.me) and prepared monthly marketing campaign reports and analytics. • Actively used ZOHO CRM to reach new businesses and contact owners for an appointment.

• Developed and managed three educational programs, implementing new program standards, exceeding program KPIs, and increasing program enrollments by 50%. • Planned and executed fundraisers and outreach events, growing event attendance by 80% and fundraising $50,000+ in donations. • Supervised and managed up to 25 volunteers, tutors, and students daily in a 3,000 square foot facility. • Outreached and planned with external organizations to schedule over 25 workshops, seminars, and summer programs. • Conducted interviews to fulfill tutor and volunteer positions. Provided training and managed scheduling for tutors and volunteers. • Developed program goals and delegated tasks to tutors and volunteers to meet program goals. • Outreached to local school districts and recruited new students for the TLCC, FNC, and SAT programs. • Closely collaborated with Program Director to plan program strategies and forecast budget. • Efficiently performed evaluations, documentations, contract reviews, and quarterly program reports. • Successfully executed weekly team meetings, budget management, program operations, and staff evaluation. • Frequently communicated with parents and community leaders to provide excellent service for clients.