Christina Kurylo
Business Development & Brand Management | Strategic Relationship Builder | Revenue Strategy | Marketing & Events | Strategic Partnerships |
Vancouver | CA
Skills
- Brand Awareness
- Partnership Marketing
- Media Buying
- Strategy
- Customer Relationship Management (CRM)
In my own words
— ChristinaI'm a business development professional who loves connecting with people and developing creative, strategic revenue-generating strategies whether that's through partnerships, marketing campaigns, or smart brand positioning.
With over 10 years of experience across industries like media, events, corporate partnerships, tourism, and the government sector, I’m passionate about delivering impactful solutions and building meaningful relationships that drive real business growth.
I also offer freelance consulting in sponsorship development, partnership strategy, and brand management. I love to help organizations unlock new revenue streams, strengthen community connections, and amplify their brand presence.
Trajectory
Sep 2023 — Now
Sponsorship, Partnerships, and Brand Management Consultant
Providing freelance consulting services in sponsorship development, partnership strategy, brand management, and alternative revenue generation.
Supporting organizations and local businesses in building community partnerships, enhancing brand visibility, and creating new revenue streams through innovative marketing and engagement programs.
Feb 2024 — Feb 2025
Manager of Philanthropy · Trial Lawyers Association of British Columbia
Increased revenue by developing and implementing a successful investor relations strategy within the legal profession.
Led the compliance team for Elections BC.
Led design direction for both online and print marketing
Implemented the first revenue generating Giving Tuesday Campaign.
Developed a strong donor communication and recognition plan for 2025
Role concluded with the end of a province-wide legal advocacy campaign
Jan 2023 — Jan 2023
Manager Strategic Partnerships · MCI Canada
Grew sponsorship revenue and identifed new revenue opportunities across projects utilizing tools such as LinkedIn Sales Navigator. Local, regional, national, and global.
Exceeded sales targets for sponsors conferences and events with sell a sellout of both and sponsorship opportunities.
Market Research pertaining to each project, target markets varied from healthcare to oil and gas
Jan 2021 — Jan 2023
Business Development Manager, Corporate Partnerships · Pacific National Exhibition (PNE)
Managed and expanded a $1M corporate partnership portfolio, securing long-term deals with recognized brands.
Developed premium-level experiences for corporate partners, enhancing engagement through exclusive hospitality events.
Negotiated multi-year contracts, ensuring top-tier client satisfaction and renewal.
Collaborated on data-driven marketing strategies to enhance sponsorship ROI and customer acquisition.
Led branding initiatives and strategic partnerships to align with corporate marketing goals.
Jan 2019 — Jan 2021
Strategic Partnership and Marketing Specialist · City of Grande Prairie
Developed and managed budgets for the city’s largest assets ensuing financial efficiency and alignment with organizational goals.
Negotiated and closed a 10-year naming rights agreement for the city’s largest asset, securing a 67% increase over the previous contract.
Managed external vendor contracts.
Developed national RFPs, marketing strategies and planned sponsor events.
Jan 2012 — Sep 2019
Advertising Account Executive · Rogers Media
Portfolio management and revenue generation through client interaction and value-based sales strategy.
• Awarded the Rogers Media President’s Award for outstanding performance as the Account Executive with the highest revenue achievement.
• Honored with the New Business Award for generating the highest amount of new revenue for the company.
Jan 2009 — Jan 2012
Advertising Account Executive · Vista Radio Ltd
Portfolio management and revenue generation through client interaction and value-based sales strategy.
Awarded the 100% Club award for achieving and exceeding my revenue targets.
Jan 2007 — Jan 2009
Creative and Production Manager · Q99 ~ Bear Creek Broadcasting
Played a direct role in the market launch of the station.
Managed the creative and production department.
Crafted creative and captivating on-air marketing campaigns.
Produced high-quality on-air commercials.
Served as the official branding voice of the radio station.
Jan 2005 — Jan 2007
Customer Service Agent · WestJet
Provided on-site customer service, greeting passengers warmly and resolving issues.
Collaborated closely with flight crew to ensure effective communication.
Facilitated efficient boarding and disembarking of aircraft, ensuring timely departure.
Activity
Education history
