Christina Kurylo
Business Development & Brand Management | Strategic Relationship Builder | Revenue Strategy | Marketing & Events | Strategic Partnerships |
Vancouver | CA
Skills
- Brand Awareness
- Partnership Marketing
- Media Buying
- Strategy
- Customer Relationship Management (CRM)
Summary
Activity
Work experience
Sponsorship, Partnerships, and Brand Management Consultant | 09/2023 - Current
Providing freelance consulting services in sponsorship development, partnership strategy, brand management, and alternative revenue generation.
Supporting organizations and local businesses in building community partnerships, enhancing brand visibility, and creating new revenue streams through innovative marketing and engagement programs.
Trial Lawyers Association of British Columbia
Manager of Philanthropy | 02/2024 - 02/2025
Increased revenue by developing and implementing a successful investor relations strategy within the legal profession.
Led the compliance team for Elections BC.
Led design direction for both online and print marketing
Implemented the first revenue generating Giving Tuesday Campaign.
Developed a strong donor communication and recognition plan for 2025
Role concluded with the end of a province-wide legal advocacy campaign
Pacific National Exhibition (PNE)
Business Development Manager, Corporate Partnerships | 01/2021 - 01/2023
Managed and expanded a $1M corporate partnership portfolio, securing long-term deals with recognized brands.
Developed premium-level experiences for corporate partners, enhancing engagement through exclusive hospitality events.
Negotiated multi-year contracts, ensuring top-tier client satisfaction and renewal.
Collaborated on data-driven marketing strategies to enhance sponsorship ROI and customer acquisition.
Led branding initiatives and strategic partnerships to align with corporate marketing goals.
MCI Canada
Manager Strategic Partnerships | 01/2023 - 01/2023
Grew sponsorship revenue and identifed new revenue opportunities across projects utilizing tools such as LinkedIn Sales Navigator. Local, regional, national, and global.
Exceeded sales targets for sponsors conferences and events with sell a sellout of both and sponsorship opportunities.
Market Research pertaining to each project, target markets varied from healthcare to oil and gas
City of Grande Prairie
Strategic Partnership and Marketing Specialist | 01/2019 - 01/2021
Developed and managed budgets for the city’s largest assets ensuing financial efficiency and alignment with organizational goals.
Negotiated and closed a 10-year naming rights agreement for the city’s largest asset, securing a 67% increase over the previous contract.
Managed external vendor contracts.
Developed national RFPs, marketing strategies and planned sponsor events.
Rogers Media
Advertising Account Executive | 01/2012 - 09/2019
Portfolio management and revenue generation through client interaction and value-based sales strategy.
• Awarded the Rogers Media President’s Award for outstanding performance as the Account Executive with the highest revenue achievement.
• Honored with the New Business Award for generating the highest amount of new revenue for the company.
Vista Radio Ltd
Advertising Account Executive | 01/2009 - 01/2012
Portfolio management and revenue generation through client interaction and value-based sales strategy.
Awarded the 100% Club award for achieving and exceeding my revenue targets.
Q99 ~ Bear Creek Broadcasting
Creative and Production Manager | 01/2007 - 01/2009
Played a direct role in the market launch of the station.
Managed the creative and production department.
Crafted creative and captivating on-air marketing campaigns.
Produced high-quality on-air commercials.
Served as the official branding voice of the radio station.
WestJet
Customer Service Agent | 01/2005 - 01/2007
Provided on-site customer service, greeting passengers warmly and resolving issues.
Collaborated closely with flight crew to ensure effective communication.
Facilitated efficient boarding and disembarking of aircraft, ensuring timely departure.
Education history
