Summary
Activity
Work experience
Yeti Coolers
Event Marketing Specialist | 06/2021 - 04/2023
● Responsible for the planning and execution of approximately 20 annual in-person marketing events.
● Deep understanding of product sales and marketing goals, including retail, wholesale, & direct-toconsumer
strategies.
● Increased sales and brand awareness through on-site and face-to-face interactions and exchanges at consumer marketing events.
● Identified and cultivated strategic partnerships and new opportunities for YETI brand expansion.
● Strong reputation across the outdoor and consumer industry, with a valuable network.
● Consistently exceeded sales goals and support targets through strong attention to detail and commitment to excellence.
● Served as a lead brand representative and consulted with clients, consumers, and event attendees to understand desires, anticipate needs, and provide recommendations on specific products.
● Fostered and developed relationships between consumers, ambassadors, and executive team
members.
Yeti Coolers LLC
Event Marketing Specialist | 06/2021 - 04/2023
? Responsible for the planning and execution of approximately 20 annual in-person marketing events.
? Deep understanding of product sales and marketing goals, including retail, wholesale, & direct-toconsumer
strategies.
? Increased sales and brand awareness through on-site and face-to-face interactions and exchanges at consumer marketing events.
? Identified and cultivated strategic partnerships and new opportunities for YETI brand expansion.
? Strong reputation across the outdoor and consumer industry, with a valuable network.
? Consistently exceeded sales goals and support targets through strong attention to detail and commitment to excellence.
? Served as a lead brand representative and consulted with clients, consumers, and event attendees to understand desires, anticipate needs, and provide recommendations on specific products.
? Fostered and developed relationships between consumers, ambassadors, and executive team
members.
Yeti Coolers LLC
Field Marketing Representative | 03/2019 - 06/2021
Managed communications between team members, customers, and vendors to keep operations
efficient and produce successful outcomes.
? Collaborated with team members of various levels to carry out daily assignments, achieve team
targets, and exceed goals in event marketing settings.
? Responsible for monitoring and maintaining proper event inventory levels at marketing events and trade shows, including the organization and rotation of products and supplies.
? Managed daily tasks and consistently sought opportunities to go beyond routine job expectations.
Yeti Coolers
Field Marketing Representative | 03/2019 - 06/2021
Managed communications between team members, customers, and vendors to keep operations
efficient and produce successful outcomes.
● Collaborated with team members of various levels to carry out daily assignments, achieve team
targets, and exceed goals in event marketing settings.
● Responsible for monitoring and maintaining proper event inventory levels at marketing events and trade shows, including the organization and rotation of products and supplies.
● Managed daily tasks and consistently sought opportunities to go beyond routine job expectations.
REI Subaru Yeti and Toyota
Field Marketing Manager The Field Scout | 05/2016 - 03/2020
OR
● Responsible for the planning and execution of field marketing events for outdoor retailers, including
REI, Subaru, Yeti and Toyota.
● Developed and executed well-defined consumer acquisition strategy to drive awareness and increase
revenue.
● Gathered and tracked consumer data and prepared performance-based reports from marketing
events to increase future brand awareness.
● Collected event data and performed ongoing market research to identify unmet market needs.
● Managed and coordinated day-to-day project workflow and logistics for a team ranging between 2-10
marketing employees and created work prioritization schedules to increase efficiency.
● Led internal teams through routine operations and unexpected challenges with strong decision-making
skills and expert industry knowledge.
REI, Subaru, Yeti and Toyota
Field Marketing Manager, The Field Scout | 05/2016 - 03/2020
OR
? Responsible for the planning and execution of field marketing events for outdoor retailers, including
REI, Subaru, Yeti and Toyota.
? Developed and executed well-defined consumer acquisition strategy to drive awareness and increase
revenue.
? Gathered and tracked consumer data and prepared performance-based reports from marketing
events to increase future brand awareness.
? Collected event data and performed ongoing market research to identify unmet market needs.
? Managed and coordinated day-to-day project workflow and logistics for a team ranging between 2-10
marketing employees and created work prioritization schedules to increase efficiency.
? Led internal teams through routine operations and unexpected challenges with strong decision-making
skills and expert industry knowledge.
Southern Drift Charters
Owner - Fishing Guide | 09/2015 - 11/2019
? Saltwater inshore fishing guide of South Carolina waterway; responsible for organizing, planning, and guiding groups of 1-4 anglers on local waters near Charleston SC.
? Provided instruction and guidance to ensure a safe and professional fishing experience for all skill
levels of anglers.
? United States Coast Guard Licensed Captain and outdoor enthusiast.
Southern Drift Charters
Owner Fishing Guide | 09/2015 - 11/2019
● Saltwater inshore fishing guide of South Carolina waterway; responsible for organizing, planning, and guiding groups of 1-4 anglers on local waters near Charleston SC.
● Provided instruction and guidance to ensure a safe and professional fishing experience for all skill
levels of anglers.
● United States Coast Guard Licensed Captain and outdoor enthusiast.
Education history
Coastal Carolina University
Bachelor of Arts
Coastal Carolina University
bachelors
