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Marketing specialist

Specialist & Consultant

Marketing professional with an ability to inspire a shared vision and empower and motivate teams by
applying sound business judgment and influencing skills to meet and exceed marketing and sales goals.

● Responsible for the planning and execution of approximately 20 annual in-person marketing events.
● Deep understanding of product sales and marketing goals, including retail, wholesale, & direct-toconsumer
strategies.
● Increased sales and brand awareness through on-site and face-to-face interactions and exchanges at consumer marketing events.
● Identified and cultivated strategic partnerships and new opportunities for YETI brand expansion.
● Strong reputation across the outdoor and consumer industry, with a valuable network.
● Consistently exceeded sales goals and support targets through strong attention to detail and commitment to excellence.
● Served as a lead brand representative and consulted with clients, consumers, and event attendees to understand desires, anticipate needs, and provide recommendations on specific products.
● Fostered and developed relationships between consumers, ambassadors, and executive team
members.

Event Marketing Specialist

? Responsible for the planning and execution of approximately 20 annual in-person marketing events.
? Deep understanding of product sales and marketing goals, including retail, wholesale, & direct-toconsumer
strategies.
? Increased sales and brand awareness through on-site and face-to-face interactions and exchanges at consumer marketing events.
? Identified and cultivated strategic partnerships and new opportunities for YETI brand expansion.
? Strong reputation across the outdoor and consumer industry, with a valuable network.
? Consistently exceeded sales goals and support targets through strong attention to detail and commitment to excellence.
? Served as a lead brand representative and consulted with clients, consumers, and event attendees to understand desires, anticipate needs, and provide recommendations on specific products.
? Fostered and developed relationships between consumers, ambassadors, and executive team
members.

Managed communications between team members, customers, and vendors to keep operations
efficient and produce successful outcomes.
? Collaborated with team members of various levels to carry out daily assignments, achieve team
targets, and exceed goals in event marketing settings.
? Responsible for monitoring and maintaining proper event inventory levels at marketing events and trade shows, including the organization and rotation of products and supplies.
? Managed daily tasks and consistently sought opportunities to go beyond routine job expectations.

Field Marketing Representative

Managed communications between team members, customers, and vendors to keep operations
efficient and produce successful outcomes.
● Collaborated with team members of various levels to carry out daily assignments, achieve team
targets, and exceed goals in event marketing settings.
● Responsible for monitoring and maintaining proper event inventory levels at marketing events and trade shows, including the organization and rotation of products and supplies.
● Managed daily tasks and consistently sought opportunities to go beyond routine job expectations.

OR
● Responsible for the planning and execution of field marketing events for outdoor retailers, including
REI, Subaru, Yeti and Toyota.
● Developed and executed well-defined consumer acquisition strategy to drive awareness and increase
revenue.
● Gathered and tracked consumer data and prepared performance-based reports from marketing
events to increase future brand awareness.
● Collected event data and performed ongoing market research to identify unmet market needs.
● Managed and coordinated day-to-day project workflow and logistics for a team ranging between 2-10
marketing employees and created work prioritization schedules to increase efficiency.
● Led internal teams through routine operations and unexpected challenges with strong decision-making
skills and expert industry knowledge.

Field Marketing Manager The Field Scout

OR
? Responsible for the planning and execution of field marketing events for outdoor retailers, including
REI, Subaru, Yeti and Toyota.
? Developed and executed well-defined consumer acquisition strategy to drive awareness and increase
revenue.
? Gathered and tracked consumer data and prepared performance-based reports from marketing
events to increase future brand awareness.
? Collected event data and performed ongoing market research to identify unmet market needs.
? Managed and coordinated day-to-day project workflow and logistics for a team ranging between 2-10
marketing employees and created work prioritization schedules to increase efficiency.
? Led internal teams through routine operations and unexpected challenges with strong decision-making
skills and expert industry knowledge.

Field Marketing Manager, The Field Scout

? Saltwater inshore fishing guide of South Carolina waterway; responsible for organizing, planning, and guiding groups of 1-4 anglers on local waters near Charleston SC.
? Provided instruction and guidance to ensure a safe and professional fishing experience for all skill
levels of anglers.
? United States Coast Guard Licensed Captain and outdoor enthusiast.

Owner - Fishing Guide

● Saltwater inshore fishing guide of South Carolina waterway; responsible for organizing, planning, and guiding groups of 1-4 anglers on local waters near Charleston SC.
● Provided instruction and guidance to ensure a safe and professional fishing experience for all skill
levels of anglers.
● United States Coast Guard Licensed Captain and outdoor enthusiast.

Owner Fishing Guide

Chris Gordon is a Marketing specialist at Yeti Coolers in Charleston , SC. View their experience, skills and work history on Malakye — the professional…

Chris Gordon — Marketing specialist at Yeti Coolers

Chris Gordon

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