Chelsea Wilson
Freelance Marketing & Brand Graphic Designer · Medterra
San Clemente, CA
In My Own Words
Freelance Graphic Designer cwilsoncreative.com
Work Experience
Freelance Graphic Designer
Medterra2021 – Present
Design support for packaging, emails, web banners and social media.
Marketing & Brand Graphic Designer
2018 – Present
Design for print and digital collateral, front-end web design, and overall brand identity and development. I've worked with companies such as Vans, Medterra, Macys, Jazzercise, Too Faced Cosmetics, Golden Shores Communications, YESto, Kiss My Face any more more.
Freelance Graphic Designer
Vans, a VF Company2021 – 2024
Design support for retail and wholesale in-store fixtures.
Director of Design, Graphic & Product
The Wooden Wick Co2020 – 2021
Executes all design initiatives company-wide including branding, web assets, print and digital collateral, packaging and label design, product development and sales presentations. Manages photography creative briefs, shot lists and makes final photo selects. Leads new web design projects including creating mock-ups and working with developers.
Product Development Director
The Wooden Wick Co2019 – 2020
Managed over 50 annual product launches from concept to execution including product design, sourcing, and creating product briefs for the marketing and photography teams. Designed packaging and labels for new products. In charge of project timelines across all departments.
Senior Art Director
The Wooden Wick Co2018 – 2019
Responsible for creative and design initiatives for marketing, web, product development and sales. Designed all print collateral, web assets, digital ads and email campaigns. Successfully designed an e-commerce web site totaling over 30 pages with new branding, layouts, imagery and functionality. Created monthly Instagram grids and stories. Rebranded packaging and labels for all products. Shot and edited product photography. Created decks for sales presentations.
Graphic Designer
Too Faced Cosmetics2018 – 2018
Responsible for designing in-store visual merchandising and marketing initiatives including fixture graphics, displays, end caps and print collateral.
Art Director
The Marketing Arm2015 – 2018
Art direction and graphic design for print, digital and social media marketing materials for clients including Dole, The UPS Store, Nestle, California Lottery, Dogswell and Craft Brew Alliance.
Education
Brainco - Minneapolis School of Advertising
2013 – 2014
