Chelsea Webb

Director of Marketing Operations

2024 – Present

Senior Manager of Marketing Operations

2021 – 2024

Oversees and develops GTM processes for a 70+ person marketing team Creates and continuously updates an omnichannel strategic marketing calendar in order to initiate clear brand strategies and business needs throughout seasonal planning Manages product marketing in order to ensure inventory, promo bulk and messaging timing are aligned Owns and manages the distribution and reconciliation of a multi-million dollar creative operations budget Manages company-initiated third-party projects requiring vendor communication for packaging, catalog, and external creative production needs Develops management of seasonal photo and commercial shoot production in liaison with external production agencies Oversees implementation for marketing-led operational tools such as Asana, a DAM, and content creation workflows

Marketing Project Manager

2020 – 2021

Brand Marketing Manager

2019 – 2020

Developed seasonal plans to increase brand engagement that align with GTM strategies Drove GTM process by ensuring teams hit deliverables, budgets, and timelines Assessed project management software and implemented Asana for company-wide ease of Studio briefing and communication Worked cross-functionally to create overarching brand and marketing strategy for all stories and campaigns Gatekeeper of strategy calendar and cross-departmental communication Defined inconsistencies in GTM process and restructured process from initial seasonal goal creation to market launch Kickstarted and implemented an influencer marketing strategy to build brand awareness with authentic, organic ambassadors and social content Managed seasonal & brand PR materials and activations

Marketing Manager

2017 – 2019

Managed all marketing initiatives for brand and product launches across wholesale and DTC channels Project managed global Go-To-Market process to drive seasonal brand initiatives and market needs Established and executed high-level events and launches in order to grow brand awareness and increase sell-through Developed and oversaw influencer marketing program to enhance awareness, education, and site traffic Delivered insights-driven, strategic global and digital marketing briefs to influence the creative process of seasonal product campaigns Communicated with all internal departments to develop most efficient and organized workflow for proper deployment strategies Created press releases and works with outside agencies to activate most influential media outreach Oversaw all social and design approvals between ambassadors and third party licenses

Lifestyle Marketing Coordinator

2016 – 2017

Marketing coordinator for Men's and Women's Lifestyle categories Assisted in maintaining organization and positive workflow through the marketing department Worked closely with the creative department to request, develop, and distribute assets to proper parties Helped facilitate lifestyle events Managed Comic Con by forecasting and ordering product, setting up booths, working with trade show unions, merchandising displays, handling POS systems, managing work schedules and employees, etc... Assisted with photoshoot logistics and on-site production Coordinated promotional product gifting through pre-books, packaging, etc... Organized and distributes product samples for multiples seasons

Keeping People Stoked & Email Coordinator

2015 – 2016

Newsletter coordinator and customer service representative for e-commerce Outlined and executed weekly newsletter to growing subscriber list Maintained customer retention by providing superior customer service and communication Assisted with site troubleshooting and personal shopping Answered large volume of calls and emails varying from sponsorship and vendor inquiries to customer concerns Worked alongside merchandisers and warehouse to ensure proper functionality of shopper experience

Community Manager

2014 – 2015

Social media management for various clients including professional athletes and companies Created strategic calendars and plans for clients social media accounts Assisted in developing social media and PR strategies to enhance clients brand Developed creative concepts for high profile sponsor giveaways Performed daily social media community management Helped create influential proposals for future clients

Social Media & PR Manager/Event Coordinator

2013 – 2014

Social Media and PR manager for lifestyle apparel brand Constructed and budgeted PR and advertising calendars Developed, executed, and created entire custom SIA booth from concept to finalization of event Produced all social media and company copy content for multiple apparel seasons

Marketing/Office Assistant

2013 – 2013

Handled all social media and customer service concerns Established “Ambassador Program”- created contact with bloggers, Instagrammers, etc... to form relationships and organize collaborations to develop widespread publicity Dealt with general office duties such as filing, stocking, cleaning, and keeping executives well taken care of

Executive Assistant

2011 – 2013

Personal assistant to president Helped organize and manage the office Kept contact with athletes with their travel and media schedules Tracked all press about individual athletes Acted as personal assistant to professional surfer, wetsuit designer, and photographer Kassia Meador

X Games- Research Associate

2007 – 2013

Stage manager and Senior Production PA for 5 Winter and 4 Summer X Games Developed packets for executive meetings, created job descriptions, outlined schedules and show rundowns Research Associate for Winter X Games 11- developed talent books including: athlete bios, daily schedules, projected statistics, etc... Logged footage to develop packages Attended production schedule meetings- responsible for all necessary content for meetings Assisted in forming press releases and broadcast scripts Reviewed athlete biographies Worked on-site as a production spotter at top of courses, connection between athletes and producers

Intern

2011 – 2011

Provided executive level support to high profile sports agents and clients, and prompt attention to phone traffic Developed lists of potential athletes to ensure a solid roster for the company

Associate Producer

2011 – 2011

Studio Associate Producer on ‘Baggage’- Liaison between contestants and producer Handled all legal paperwork for contestants

Talent Coordinator

2011 – 2011

Contact between talent and executive producers for "Beauties And the Boss" Assisted as story producer- logged story notes, maintained call sheets for every production day

Media Operations Intern

2009 – 2009

Worked to ingest all necessary ESPN material and video into servers Rearranged server space Shadowed other departments including: Studio Operations and Control Room, Global X (X Games), Event and Talent Coordination, Event Production

Intern

2008 – 2008

Wrote feature articles and athlete biographies for the AST Dew Tour site Transcribed interviews for Converse Skateboarding website and zine Researched and found points of interest for skate map for Converse Skateboarding website Gave creative marketing ideas for athlete recognition Conducted company presentations on Generation Y research

NBC/Saturday Night Live Intern

2008 – 2008

Organized Lorne Michaels' personal agenda Worked as an assistant to Lorne Michaels- completed necessary tasks, and kept track of his schedule Assisted in errands for "30 Rock" and "Saturday Night Live" Assisted in Lorne Michaels' post production company "Broadway Video"

Intern

2006 – 2006

Assisted with PR work for Toyota's Smart Ad campaign Attended Toyota dealership conferences Gave creative thought for Toyota's Smart Ad campaign

B.S

2006 – 2010

Green Mountain Valley School

2002 – 2006