Charlie Dickenson

• Responsible for daily account management and product distribution for vendors and retailers within the Rocky Mountain & Northeast regions; Ecommerce key accounts included Backcountry.com and Moosejaw.com • Provided onboarding and support for new and existing dealers on La Sportiva systems and tools for order, fulfillment and delivery management. • Worked with sales reps and management to identify data trends and implement strategies to drive sales across all product categories. Rocky Mountains & Northeast total sales amounted to over $2M annually in 2018 • Promoted the brand at trade shows (Outdoor Retailer, GOA) and local sponsored events (Leadville Trail Series, Mad Moose Running Events) to gain brand awareness and build relationships within the outdoor industry.

• Created and managed a pipeline of 32 approved borrowers thorough outbound and inbound marketing campaigns and communication. • Established a trusted advisor relationship with clients that ensured education, understanding and satisfaction with the loan products and programs being offered. • Provided guidance and support to clients throughout the application & approval process to provide the best lending experience possible.

• Lead a team of three SDR’s responsible for driving lead generation through creation and implementation of drip marketing campaigns and outbound/inbound communication; results showed improvement of response rate by 30% • Collaborated with Loan Officers to provide well rounded client experience and education throughout the lending and home buying process.