Charles Allen

Spearheaded the growth of the company from $1.2M to $7M (90% apparel, 10% hardgoods) in annual revenue, selling at a global scale • Grew Zumiez to a steady $4M annual business • Led multiple $1M+ high-profile brand collaborations (Adidas, NIN, Britney Spears, Warner Bros, and more) • Built and presented all comprehensive seasonal/annual business planning, inventory forecasting and sales forecasting reports • Led a sales and marketing team of 7 to execute GTM strategies, with consistent double digit comps • Developed and maintained key customer relationships (Zumiez, Urban Outfitters, Vans, CCS, Tactics)

• Led the sales team, driving company growth through key customer relationships and new partnerships. • Developed high-level brand initiatives and optimized sales operations through forecasting and reporting.

• Built and coached a 3 person sales team, driving double digit growth through key domestic and global partnerships • Developed high-level brand initiatives and optimized sales operations through forecasting and reporting.

• Positioned the brand as a proffered partner at Zumiez, Urban Outfitters, CCS, Tactics, and Skate Warehouse) • Lead the establishment of Welcome's apparel business by identifying key insights that influenced a PLM strategy resulting in 1M+ in sales for Pink Sloth Hoody and $3M+ in stripped knits • Established Welcome as a leader in Cut n Sew

Managed a $50M product portfolio across Snow, Skate, and Apparel categories, overseeing purchasing, inventory management, and vendor relations. • Co-managed the highest growth department in the company in 2014 with a 7% comp in sales • Created and presented quarterly category hindsight reports detailing revenue performance, top-performing trends, emerging trends, stock-to-sales plans, and actionable recommendations to executive leadership. • Supported brand partnerships by presenting data insights and KPI gaps, collaborating on growth opportunities, influencing internally to secure OTB, and identifying top-performing SKUs/trends. • Collaborated with cross-functional teams to co-produce a key item planner tool to help top-performing SKUs maintain stock levels through seasonal changes in sales volume resulting in sales growth and adoption among the entire buying department. • Managed snowboard boot buying and built buying plans using stock-to-sales strategies.