Bike

Fashion

Lifestyle

Moto & Powersports

Skate

Snow

Streetwear

Surf

Snowboarding

Surfing

Skateboarding

Outdoors 

Apparel 

Action Sports

footwear

Sales Leader/Senior Account Executive/Category Manager/Transformational Leadership

Marketing & Sales

↠ 15+ years experience in key account partnerships, buying, and category management in youth culture, action sports and outdoor retail 
↠ Proven transformational leader of top performing teams (up to 10) and businesses (up to $10M)
↠ Consistently exceeded double digit comp goals in entrepreneurial environments, and established ($1B+) companies 
↠ Accomplished Innovator in establishing brands as preferred partners
↠ Champion of using data to extract key insights that position brands as the solution for customer and consumer needs

Highlights: 
Transformative and collaborative leadership style | Strategic planning and forecasting | Data & analytics | Brand Alliances & Partnerships | E-commerce | Business development

Spearheaded the growth of the company from $1.2M to $7M (90% apparel, 10% hardgoods) in annual revenue, selling at a global scale
• Grew Zumiez to a steady $4M annual business
• Led multiple $1M+ high-profile brand collaborations (Adidas, NIN, Britney Spears, Warner Bros, and more) 
• Built and presented all comprehensive seasonal/annual business planning, inventory forecasting and sales forecasting reports
• Led a sales and marketing team of 7 to execute GTM strategies, with consistent double digit comps
• Developed and maintained key customer relationships (Zumiez, Urban Outfitters, Vans, CCS, Tactics)

Sales and Marketing Director

• Led the sales team, driving company growth through key customer relationships and new partnerships.
• Developed high-level brand initiatives and optimized sales operations through forecasting and reporting.

Sales Director

• Built and coached a 3 person sales team, driving double digit growth through key domestic and global partnerships
• Developed high-level brand initiatives and optimized sales operations through forecasting and reporting.

Global Sales Manger

• Positioned the brand as a proffered partner at Zumiez, Urban Outfitters, CCS, Tactics, and Skate Warehouse)
• Lead the establishment of Welcome's apparel business by identifying key insights that influenced a PLM strategy resulting in 1M+ in sales for Pink Sloth Hoody and $3M+ in stripped knits
• Established Welcome as a leader in Cut n Sew

Key Accounts Sales Manager

Managed a $1.8M territory and developed strong relationships with specialty and key accounts, driving sales growth and new account acquisition.
•	Grew Men’s Apparel by 45% for Fall 2017 by identifying key category trends, offering in-depth product knowledge, and collaborating with key partners on assortment needs.
•	Opened 7 new accounts in my first season and grew specialty by 10% 
•	Represented the brand at industry events, trade shows, and product presentations authentically promoting the brand lifestyle, product value, and key seasonal stories.

NW Territory Sales Manager

Managed a $50M product portfolio across Snow, Skate, and Apparel categories, overseeing purchasing, inventory management, and vendor relations.
•	Co-managed the highest growth department in the company in 2014 with a 7% comp in sales 
•	Created and presented quarterly category hindsight reports detailing revenue performance, top-performing trends, emerging trends, stock-to-sales plans, and actionable recommendations to executive leadership.
•	Supported brand partnerships by presenting data insights and KPI gaps, collaborating on growth opportunities, influencing internally to secure OTB, and identifying top-performing SKUs/trends.
•	Collaborated with cross-functional teams to co-produce a key item planner tool to help top-performing SKUs maintain stock levels through seasonal changes in sales volume resulting in sales growth and adoption among the entire buying department.
•	Managed snowboard boot buying and built buying plans using stock-to-sales strategies.

Snow Hardgoods/Men's Apparel Buyer

Skate and Snow Hardgoods Buyer

• Managed a dynamic shoe wall with 60+ Skus producing $200K+ in annual sales.  
• Provided exceptional sales and customer service

Shoe Buyer and Sales Associate

Charles Allen is a Sales Leader/Senior Account Executive/Category Manager/Transformational Leadersh at Welcome Skateboards in Boise, Idaho.

Charles Allen

Charles Allen

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