Cathie Underwood

Recruited to build a global licensing division to bring new business development and brand extension to a successful apparel manufacturing and marketing company. This includes developing licensing strategy, new licensee and distributor identification, recruitment, contract negotiations, financial forecasting, budgeting and all aspects of brand management for the licensee and distributor networks created. This has resulted in continual brand expansion to new product categories and geographical territories while increasing sales and profitability of the division each year.

Recruited to build a global licensing division to bring new business development and brand extension to a successful apparel manufacturing and marketing company. This includes developing licensing strategy, new licensee and distributor identification, recruitment, contract negotiations, financial forecasting, budgeting and all aspects of brand management for the licensee and distributor networks created. This has resulted in continual brand expansion to new product categories and geographical territories while increasing sales and profitability of the division each year.

Directed world wide wholesale and retail licensing of the B.U.M. Equipment trademarks for upper tier only retail distribution. Increased licensing revenue by 30% in the first two years. In year three, licensed the entire brand category portfolio, including apparel, both domestically and internationally. Built brand equity and reduced company overhead through licensing. Later worked with C-level executives on the sale of the brand.

Directed world wide wholesale and retail licensing of the B.U.M. Equipment trademarks for upper tier only retail distribution. Increased licensing revenue by 30% in the first two years. In year three, licensed the entire brand category portfolio, including apparel, both domestically and internationally. Built brand equity and reduced company overhead through licensing. Later worked with C-level executives on the sale of the brand.

Developed a new strategic licensing plan for an aging brand which generated sales and royalty income increases by 100% in two years. Signed contracts with eleven highly qualified new global licensees. Increased royalty revenue from existing licensees and terminated under performers. Head of brand management and licensing for all aspects of the Op brand.

Developed a new strategic licensing plan for an aging brand which generated sales and royalty income increases by 100% in two years. Signed contracts with eleven highly qualified new global licensees. Increased royalty revenue from existing licensees and terminated under performers. Head of brand management and licensing for all aspects of the Op brand.

Advertising, marketing and licensing consultant to retail and wholesale BTB clients.

Advertising, marketing and licensing consultant to retail and wholesale BTB clients.

Licensing, brand management and business development world wide.

Licensing, brand management and business development world wide.

Advertising, Brand Licensing, Special Events, Managed World Champion Pro Surf Team and Brand Management worldwide.

Advertising, Licensing, Special Events, Pro Surf Team and Brand Management worldwide.