Casey Lewis

• Promoted based on ability to develop and execute cohesive visual campaigns centered around specific collections and licenses, targeting 18-34 year-old males. • Own creative vision, informed by streetwear culture, music, art, and jewelry, to shape brand look and feel across all visual concepts; interface with marketing department to use a holistic approach to marketing campaign development. • Lead model castings, photo shoots, art direction, and marketing asset development across all touch points for all projects. • Manage freelance and in-house photographers, videographers, retouchers, and graphic designers to deliver high-quality content, ensuring brand consistency for a men’s and women’s jewelry and accessories streetwear culture company. • Collaborate with retail partners such as Zumiez, Tilly’s, Hibbett Sports, and small boutiques to create in-store displays, exclusive social media content, and product images. • Lead creative ideation, strategic development, and ongoing management of marketing campaigns across social media (Instagram, Facebook, Youtube), email, partner websites, and online stores. • Collections and licenses include Microsoft (Xbox, Halo), Sony PlayStation, Death Row Records, Warner Bros. (Space Jam, Looney Tunes), Sega (Sonic the Hedgehog), MTV, Nickelodeon (SpongeBob SquarePants, Rocket Power), Adult Swim (Rick and Morty), Bravado (Notorious B.I.G., Tupac Shakur, Wu-Tang Clan) Cartoon Network (Powerpuff Girls), Glo-Gang, NLE Choppa, and Snoop Dogg. • Oversee campaign budgets (<$10K), ensuring projects are produced on budget and with adequate sta?ng needs. • Rebranded and drove continuous evolution of King Ice’s digital content to reflect brand's voice and increase engagement, resulting in 275% follower growth within three years. • Developed company-wide photography style guidelines and processes, including sample request submission, product photo shooting, and final cropping.

• Perform studio and on-location portraiture, editorial, documentary, product, and event photography. • Provide expert consultation on creating concept, appropriate style, and mood to exceed client expectations. • Clients: Red Bull, iHeartRadio, Warner Music Group, eOne Music, KCRW, Remo Percussion, Solar Guitars, Alpha Pup Records. Photos published: Rolling Stone, Spin, LA Weekly, GQ, Hypebeast, Modern Drummer Magazine, Guitar Player Magazine, Mix Magazine.

• Executed high-quality product and lifestyle photography and video both in-studio and on location (indoor and outdoor) for web, marketing, social media, print materials, brand one-sheets, and look books in alignment with brand. • Photographed over 1,200 SKUs annually and produced 12 editorial photoshoots while maintaining image quality standards. • Edited, color corrected, and retouched images within company established guidelines. • Shot marketing campaigns for collaborations with Fox Television, Warner Bros. Entertainment, Staple Pigeon, Odd Future and Snoop Dogg; collaborations include ‘Empire’, Batman, Suicide Squad, and Fantastic Beasts. • Developed company-wide image quality control standards and creative workflow protocol. Utilized lighting, image compositing, focus stacking, and color correction techniques to create visually appealing imagery.

• Established photography style guidelines and produced high-quality product photos for new high-end men’s accessory company without existing images and brand; increased retail and wholesale orders. • Created and managed social media accounts (Instagram, Twitter, Facebook), driving brand awareness and tra?c. • Analyzed website and social analytics to ensure social media KPIs were being met, including audience growth rate, reach, likes, comments, and average engagement rate. • Developed content, including website banners and other images used by retail partners and featured in GQ Magazine. • Developed company-wide photography style guidelines.

• Created and managed social media accounts for four national touring artists and recording studio, increasing engagement rates, audience growth rates, ticket sales, merch sales, and digital downloads. • Provided brand art direction for both print and digital design, including band branding, album artwork, merchandise, logos, flyers, banner, emails, web page design; ensuring brand consistency. • Developed and coordinated release of web-based content, including behind-the-scenes videos, live video, photographs, music players and playlists, tour calendars. • Managed mailing lists and created email blasts for artists and studio, resulting in a 20% open rate with a 2.5% click-through rate; increased studio bookings by 30%.