Caroline Smith

• Increased sales by overseeing pricing updates to match with market increases, optimized inventory for maximum revenue generation and worked with team to identify needed price adjustments to increase profitability. • Supported senior manager/owner with day-to-day operational requirements and administrative tasks, implemented business improvements, monitored and updated printing processes and techniques to eliminate production errors and resource waste while increasing operation productivity and profits. • Managed and adjusted shop/employee work loads and schedules to allow for multiple client demands and shifting priorities through delegation of tasks to appropriate team members to achieve optimum productivity in a fast-paced and ever-changing work environment. • Supported recruiting and professional development of staff through hands-on training, close mentoring and motivational feedback to maximized employee performance & productivity. • Worked with highly sensitive/private materials and developed ways to minimized information leaks with access control and altered running procedures. • Investigated customer complaints and identified communication errors to provide conflict resolution and deliver clients’ needed assets in a timely manner to cultivate positive client relationships. • Created templates and “How To” Manuals for employees to use for speedy setup of digital production.

• Became an expert in craft beers, liquors and wine pairings and taught customers about them. • Mixology and New Drink Creation. • Event Creation and Planning. • Trained staff on general operations, craft beers and liquors and signature cocktails.

• Processed new orders and discussing design specifics with customers. • Setup artwork for custom customer designs and proofreading other designers work. • Ran multiple Laser Engraving Machines simultaneously to fill orders. • Quality checked final products and packed products to be shipped.

• Created, managed and tracked content for social medial marketing efficiency. • Launched own graphic design and internet marketing company, engaging in successful affiliate marketing ventures, which coached clients on building online audience. • Interpreted design concepts and created customized graphics for product illustrations, business logos, and websites.

• Developed engaging visual solutions (mobile apps, display graphics, effective presentations) within a fast-paced environment. Functioned as the “go-to” person for QuarkXPress, Arbortext and Adobe Creative Suite software. • Oversaw creation, development, and production of training materials and digital solutions for 5,000 BMW technicians across U.S and Canada. • Spearheaded, developed, and tested a mobile training application “Drift” to house all technical training manuals, which reduced cost by $1.5 million+ each year. (Application presented by North America BMW President at annual conference.) • Partnered with training and course developers to create relevant print and digital copy, consistently meeting tight deadlines. • Designed manual covers for training publications and PowerPoint presentations. Developed graphics for promotional posters, pamphlets, pocket-sized information cards, and battery care folder/packets.