Carlos Sanchez

Directed business operations including marketing and sales, research and development, day-to-day administrative operations, and other critical projects Performed a brand identity update, a new style guide, and developed a new manual Website development B2B and B2C development

Developed a new direct-to-dealer sales program for Canada designed to expand the distributor program from USD $1.8M/year to USD $7.5 within three years. Identified both struggling and successful sales initiatives and developed methodologies to improve on sales metrics Handled the review and reporting of sales data for senior-level officers Reviewed and updated sales policies and curriculum Planned the sales meetings that gathered feedback and sales insights Designed business intelligence tools and processes to provide sales insights to marketing and sales staff. Managed a team of sales reps and client service specialists

Worked in conjunction with the executive team to direct global marketing objectives and define the overall domestic and international marketing strategies. Led the launch of a brand extension, specializing in contract negotiation and branding management for new accounts. Managed all phases of product development including concept development, product optimization, coordination with operations, global launches, and data analysis. Developed “Bring to Market” strategies for 5 new products, which increased market share from 73% to 82% in 3 years. Initiated new sales coverage strategy with the support of sales management that added $330K+ of new business. Spun up Latin-American distribution business within a year. Assisted with product forecasting and program budget tracking. Developed product category strategy opportunities within product lines by analyzing data to understand consumer wants, needs, and beliefs for test products and global launches.

Managed demand analysis, purchasing and inventory Store Visual Manager Sports Marketing Leader: Managed the sponsorship programs, communication and event coordination Body Geometry Certificated Technician - Bike Fit and biomechanics.