Cameron Cripe

• Orchestrated grassroots marketing initiatives for each event across USA and Canada, delivering a 15% increase in attendance • Expanded and nurtured partnerships, cultivating stronger relations that contributed to overall business growth of 200+ partners per property • Spearheaded daily website design resulting in 23% boost in site sessions • Executed marketing administration and organizational opportunities, including the creation and tracking of budgets, and campaign calendar management • Innovated fan experience and activations for each event, effectively boosting sponsorship sales by $8k per installation or through effective marketing trade • Oversaw the email marketing strategy databases, reaching and engaging a subscriber base of 550K+ individuals • Collaborated with the design and content team to efficiently manage all aspects of asset creation, production, and storage, generating a 25% lift in engagement • Formulated and executed social media promotional strategies, contributing to an increase of 10% in social media following • Led comprehensive research marketing campaigns, utilizing market research, consumer insights, and industry analysis to drive the development of innovative marketing strategies

• Spearheaded Element’s largest business, Amazon, which exceeded $500k in sales • Grew Element’s business +88% year over year through sales and marketing strategies • Facilitated Element’s Amazon marketing with a ROAS of 7.5 and ACOS of 15.25% • Curated brand pages and product marketing with assets and product details that increased traffic and revenue • Aligned with go to market calendars to effectively launch new product, seasonal opportunities, and collaborations campaigns across multiple channels • Executed 2000+ new item entry’s each season and aligned with keywords to maximize Amazon forecasting and customer search probability for all brands • Streamlined weekly order fulfillment by $1500+ with Born to Run Campaigns • Orchestrated seasonal contract purchasing for each account based on executive sales goals and Amazon forecasting by deadline • Maintained knowledge of apparel trends to find new growth opportunities

• Managed the largest and most profitable territory of the US with $12.6 million of the $50 million business • Nurtured over 150 accounts across multiple channels and increased 2021 quarter one sales by 37% from 2020 quarter one • Worked cohesively with Marketing department to increase sales through in-store displays and product tag call outs • Facilitated involvement in Olive Crest’s Company’s Giving Back Campaign with 5% of all sales in Smart and Final to be donated to the organization • Elevated e-commerce sales presence through organizations such as goPuff, Sun Basket, and Amazon Fresh

• Reviewed weekly retail selling from account portals to identify best and worse sellers • Managed selling events for all three companies with Zulily and provided appropriate ATS in relation to targeted consumer averaging $50,000 per event • Created Amazon A+ content to increase sales conversion of multiple products and categories • Problem solved solutions to contract and shipping issues between sales operation, Mira Loma warehouse, and accounts • Minimized order fallout with proper replenishment from future orders that will receive product from future shipments

• Drafted the template used for Quiksilver’s Amazon A+ content for all product categories and increased ecommerce sales by 5% • Distributed product to both surf and snow athletes to ensure proper product usage on trips and content coverage • Created multiple gift with purchases to increase sales in retail, ecommerce, and wholesale

• Manage over 30 employees throughout the valet, bell, and guest services departments of Lido House Hotel • Generated the foundation of parking plan, office orientation, as well as employee code of conduct throughout the work environment • Generate relationships with catered entertainment and amenities for over 30 guests weekly

• Drafted Elastic whiteboards to ensure proper product alignment for sales reps with their key account sales • Optimized UPC reports construction for the addition of product to key accounts ecommerce sales channels • Orchestrated 201 – 204 sample lines for organization and use of sales reps for their sales meeting as well as the product team to display for sales week

• Orchestrated marketing for events operations, guest entertainment, and partnerships • Create detailed demographic data analysis spreadsheets to enhance marketing and sales • Coordinated multiple guest services departments of an event with over 3,000 participants and attendees

• Facilitated marketing outreach for USA Women's Olympic Team exhibition series versus Greece • Gathered quantitative and qualitative data from sponsorship activation to further future partnerships • Assisted in development of marketing and promotion plans to be used in 2019 Junior Olympics

• Performed in a fast-paced luxurious hospitality environment at Laguna Cliffs Marriott • Led the valet operation which managed over 300 cars daily