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Marketing

Marketing Manager

Marketing & Sales

Masters of Arts graduate of Sports Management from California State University, Long Beach. Experienced action and lifestyle sports brand marketing and sales with proven success in digital marketing and ecommerce sales. Extensive understanding in event management and operations on scales large and small where I controlled multiple departments simultaneously. Coordinated marketing promotional plans that increased awareness of company sponsors. Implemented marketing outreach for multiple events to increase spectator and participant attendance. Multiple years of customer service within the hotel industry. Over a year of managerial experience within the hotel industry where I maximize guest and associate relationships with amenities on a weekly basis.

•	Orchestrated grassroots marketing initiatives for each event across USA and Canada, delivering a 15% increase in attendance
•	Expanded and nurtured partnerships, cultivating stronger relations that contributed to overall business growth of 200+ partners per property
•	Spearheaded daily website design resulting in 23% boost in site sessions
•	Executed marketing administration and organizational opportunities, including the creation and tracking of budgets, and campaign calendar management
•	Innovated fan experience and activations for each event, effectively boosting sponsorship sales by $8k per installation or through effective marketing trade
•	Oversaw the email marketing strategy databases, reaching and engaging a subscriber base of 550K+ individuals
•	Collaborated with the design and content team to efficiently manage all aspects of asset creation, production, and storage, generating a 25% lift in engagement
•	Formulated and executed social media promotional strategies, contributing to an increase of 10% in social media following
•	Led comprehensive research marketing campaigns, utilizing market research, consumer insights, and industry analysis to drive the development of innovative marketing strategies


•	Spearheaded Element’s largest business, Amazon, which exceeded $500k in sales 
•	Grew Element’s business +88% year over year through sales and marketing strategies
•	Facilitated Element’s Amazon marketing with a ROAS of 7.5 and ACOS of 15.25% 
•	Curated brand pages and product marketing with assets and product details that increased traffic and revenue
•	Aligned with go to market calendars to effectively launch new product, seasonal opportunities, and collaborations campaigns across multiple channels
•	Executed 2000+ new item entry’s each season and aligned with keywords to maximize Amazon forecasting and customer search probability for all brands
•	Streamlined weekly order fulfillment by $1500+ with Born to Run Campaigns
•	Orchestrated seasonal contract purchasing for each account based on executive sales goals and Amazon forecasting by deadline
•	Maintained knowledge of apparel trends to find new growth opportunities

Ecommerce Wholesale Sales Rep and Marketing Lead

•	Managed the largest and most profitable territory of the US with $12.6 million of the $50 million business
•	Nurtured over 150 accounts across multiple channels and increased 2021 quarter one sales by 37% from 2020 quarter one
•	Worked cohesively with Marketing department to increase sales through in-store displays and product tag call outs
•	Facilitated involvement in Olive Crest’s Company’s Giving Back Campaign with 5% of all sales in Smart and Final to be donated to the organization
•	Elevated e-commerce sales presence through organizations such as goPuff, Sun Basket, and Amazon Fresh


Regional Sales Manager

•	Reviewed weekly retail selling from account portals to identify best and worse sellers
•	Managed selling events for all three companies with Zulily and provided appropriate ATS in relation to targeted consumer averaging $50,000 per event
•	Created Amazon A+ content to increase sales conversion of multiple products and categories
•	Problem solved solutions to contract and shipping issues between sales operation, Mira Loma warehouse, and accounts
•	Minimized order fallout with proper replenishment from future orders that will receive product from future shipments


Ecommerce Sales Sub Rep

•	Drafted the template used for Quiksilver’s Amazon A+ content for all product categories and increased ecommerce sales by 5%
•	Distributed product to both surf and snow athletes to ensure proper product usage on trips and content coverage
•	Created multiple gift with purchases to increase sales in retail, ecommerce, and wholesale


Marketing Intern

• Manage over 30 employees throughout the valet, bell, and guest services departments of Lido House Hotel
• Generated the foundation of parking plan, office orientation, as well as employee code of conduct throughout the work environment
• Generate relationships with catered entertainment and amenities for over 30 guests weekly

Brand Specialist

•	Drafted Elastic whiteboards to ensure proper product alignment for sales reps with their key account sales
•	Optimized UPC reports construction for the addition of product to key accounts ecommerce sales channels
•	Orchestrated 201 – 204 sample lines for organization and use of sales reps for their sales meeting as well as the product team to display for sales week


Sales, Key Account Inter

• Orchestrated marketing for events operations, guest entertainment, and partnerships
• Create detailed demographic data analysis spreadsheets to enhance marketing and sales
• Coordinated multiple guest services departments of an event with over 3,000 participants and attendees

Events Intern

• Facilitated marketing outreach for USA Women's Olympic Team exhibition series versus Greece
• Gathered quantitative and qualitative data from sponsorship activation to further future partnerships
• Assisted in development of marketing and promotion plans to be used in 2019 Junior Olympics

• Performed in a fast-paced luxurious hospitality environment at Laguna Cliffs Marriott

• Led the valet operation which managed over 300 cars daily

Doorman

Cameron Cripe is a Marketing Manager at Thrill One Sports & Entertainment in Long Beach, CA.

Cameron Cripe

Cameron Cripe

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