Cambria Kearney
Marketing Strategy & Data Analysis Expert · Monster Energy
San Clemente, CA
In My Own Words
As a recent graduate from Cal Poly Orfalea College of Business with a concentration in Marketing, I'm currently enhancing Monster Energy's global marketing efforts as a Global Marketing Programs and Operations Intern. My core competencies lie in content marketing, event marketing, and marketing communications, grounded in a strong academic foundation and practical mentorship experience.
Embracing Monster Energy's dynamic culture, I bring a diverse perspective and a collaborative mindset, aiming to support our organization’s vision with innovative marketing strategies and a dedication to continuous learning and improvement.
Work Experience
Global Marketing Programs & Operations Intern
Monster Energy2024 – 2024
- Coordinated cross-regional collaboration with marketing analytics, digital, trade, and content teams to catalog past and ongoing pillar programs - Provided weekly feedback on programs and activations across Oceania, LATAM, APAC, and Canada to ensure global consistency and adherence to best practices - Assisted in refining and developing new program plans and guidelines by incorporating feedback and aligning with strategic objectives. - Collaborated with global teams to ensure successful key activations by meeting deadlines
Digital Marketing Intern
Headstrong Fit2024 – 2024
- Assist in Facebook and Instagram ad campaign management, optimizing weekly based on performance metrics for maximum reach and efficacy - Contribute to marketing and campaign calendar development, ensuring strategic and organized execution of marketing initiatives year-round - Produce 3-5 engaging reels weekly, capturing and editing content to reflect brand identity and audience engagement objectives - Collaborate on CRM workflows, automation, and lead nurturing to streamline processes and enhance client relationships
Marketing Mentor
California Polytechnic State University-San Luis Obispo2023 – 2024
- Guided students in developing their inaugural marketing project, involving the creation of a comprehensive marketing plan - Facilitated creative brainstorming sessions to inspire innovative marketing ideas among students. - Instructed students on accessing and utilizing pertinent databases to gather valuable market information. - Taught promotion tactics to help students effectively communicate their marketing messages to target audiences. - Instructed and demonstrated using Qualtrics, enabling students to efficiently collect and analyze marketing data.
Data Science Intern
GATO365 Learning Center2023 – 2023
- Collaborated with a professor to develop and implement a strategic plan to promote student interest in data science and increase enrollment at Cal Poly SLO. - Utilized R Studio to analyze diverse data sets, extracting meaningful insights to tailor the symposium content to match the interests of the target audience. - Produced compelling data visualizations to effectively communicate complex concepts and findings to a broader audience. - Actively contributed to the development and refinement of interactive components within the symposium, fostering student interaction with diverse data sets.
Member Sales Representative and Social Media Manager
Crunch Fitness2022 – 2022
• Represented Crunch Fitness to prospective members through tours and providing information about classes, personal training, and proper equipment use • Ensured every member had a welcoming, informative, and enjoyable experience in the gym by providing towels, tanning, hydromassage, cleaning services, as well as class information and reservations services • Managed the gym’s Instagram and Facebook by covering company events, engaging with followers, and capturing moments in the gym that promoted classes and training • Increased club revenue by presenting membership options and personal training packages that best suit the prospective member through questions formulated and asked during the guided tour
Cashier and Baker
Auntie Anne's LLC2018 – 2020
• Mentored three new employees in the onboarding process by providing helpful resources in order to be successful in their new roles within the company • Maintained a safe and clean work environment by complying with company procedures and regulations • Promoted revenue by providing pricing information, promotional deals, and new items offered in store
Lead Hostess
IHOP2016 – 2018
- Conducted an orderly and systematic environment by managing a seating chart and seating guests - Organized Pancakes with a Purpose, a fundraising event for CHOC Hospital at IHOP - Assisted team success by stocking, cleaning, bussing tables, and resolving coworker and customer issues - Trained and mentored four new staff members to ensure consistent service quality and adherence to restaurant policies
Education
Business Administration and Management
Cal Poly Orfalea College of Business2022 – 2024
Skills: Presentations · Instructional Videos · Service Standards · Organization Skills · Media Planning · Social Media Management · Google Analytics · Content Strategy · Unified Communications · Customer Satisfaction · R (Programming Language) · Paid Social Media · Microsoft Access · Graphic Design · Creative Strategy · Delegation · Google Workspace · Microsoft Excel · Workload Prioritization · Qualtrics
California Polytechnic State University-San Luis Obispo
2022 – 2024
Skills: Service Standards · Organization Skills · Media Trends · Graphic Design · Creative Strategy · Delegation · Writing · Workload Prioritization
Associate in Science in Business Administration
Saddleback College2019 – 2022
Skills: Organization Skills · Delegation
