Cairo Foster

- Generated demand creation for the largest grip tape accessory company within skateboarding - Lead the processes, functions, and outputs for marketing across owned and earned channels - Managed annual budget for $4+ million business - Collaborated with team of domestic and international videographers & photographers - Developed endemic and non-endemic partnerships - Presented products and line plans seasonally to groups of 100+ attendees at sales meetings, launches, and summits

- Oversaw global digital campaigns for Ivy Park collab with Beyonce, Pharrell Williams, adidas Skateboarding and Statement partners - i.e. Bad Bunny, Human Made, Fucking Awesome, etc. - Collaborated with a variety of teams within the broader adidas digital organization (Activation, Publishing, Operations, Social, PR) - Provided regional teams with strategic support to activate on market levels globally - Managed agencies and team of direct-reports nationally & globally - Liaised between leadership and regional teams to activate best in class global digital marketing / advertising campaigns

- Oversaw global digital campaigns for adidas Skateboarding - Managed agencies (PR and Creative) and one direct-report (Social Media Manager) - Maximized opportunities to extend brand campaigns through PR, Social and Digital

- Developed and implement digital content strategy across social channels - owned and athlete - Managed advertising agencies to implement paid strategy - Supported regional Newsroom counterparts for market level activation of global strategies - Cultivated cross-category relationships to broaden reach of Action Sports campaigns - Conceived, briefed and produced content (e.g., video / social) in support of brand campaigns - Monitored & measured multi-channel KPIs to optimize and refine digital efforts

- Supported release of 3 global premieres (Los Angeles, New York City and Portland) for adidas Skateboarding's first full-length film – Away Days - Conceived, managed and produced bi-coastal Away Days Team Tour following the release of Away Days - Managed agency support of tour and collaborated with Sports Marketing to coordinate athlete presence throughout tour