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Marketing Manager

Marketing & Sales

Accomplished professional with 20+ years of experience in youth driven industries – skateboarding, snowboarding &amp; music – including brand management, communication &amp; marketing, digital marketing &amp; strategy, social media management, event planning, project management, and sports marketing. Ambitious and reliable lead focused on authentic growth that thrives in environments built upon collaboration. Success is not possible in a vacuum. SKILLS HIGHLIGHTS: Brand Management, Digital Brand Marketing &amp; Communications, Project Management, Team Collaboration, Event Planning, Organizational Planning, Communication Skills, Social Media Marketing

Integrated Marketing Manager, Americas

- Generated demand creation for the largest grip tape accessory company within skateboarding
- Lead the processes, functions, and outputs for marketing across owned and earned channels
- Managed annual budget for $4+ million business
- Collaborated with team of domestic and international videographers & photographers
- Developed endemic and non-endemic partnerships
- Presented products and line plans seasonally to groups of 100+ attendees at sales meetings,
launches, and summits

Global Brand Marketing Manager, NHS, Inc. / MOB Grip, Ricta Wheels

- Oversaw global digital campaigns for Ivy Park collab with Beyonce, Pharrell Williams, adidas Skateboarding and Statement partners - i.e. Bad Bunny, Human Made, Fucking Awesome, etc.
- Collaborated with a variety of teams within the broader adidas digital organization (Activation, Publishing, Operations, Social, PR)
- Provided regional teams with strategic support to activate on market levels globally
- Managed agencies and team of direct-reports nationally & globally
- Liaised between leadership and regional teams to activate best in class global digital marketing /
advertising campaigns

Global Senior Manager, Digital Brand Marketing / Top Creators, Statement, and Skateboarding

- Oversaw global digital campaigns for adidas Skateboarding
- Managed agencies (PR and Creative) and one direct-report (Social Media Manager)
- Maximized opportunities to extend brand campaigns through PR, Social and Digital

Global Senior Manager, Digital Brand Marketing & PR / adidas Skateboarding

- Developed and implement digital content strategy across social channels - owned and athlete
- Managed advertising agencies to implement paid strategy
- Supported regional Newsroom counterparts for market level activation of global strategies
- Cultivated cross-category relationships to broaden reach of Action Sports campaigns
- Conceived, briefed and produced content (e.g., video / social) in support of brand campaigns
- Monitored & measured multi-channel KPIs to optimize and refine digital efforts

Global Social Media Manager / Action Sports (Skateboarding & Snowboarding)

- Supported release of 3 global premieres (Los Angeles, New York City and Portland) for adidas
Skateboarding's first full-length film – Away Days
- Conceived, managed and produced bi-coastal Away Days Team Tour following the release of
Away Days
- Managed agency support of tour and collaborated with Sports Marketing to coordinate athlete
presence throughout tour


NAM Project & Events Manager / Action Sports (Skateboarding & Snowboarding)

Cairo Foster is a Marketing Manager at Crocs in Denver, Colorado. View their experience, skills and work history on Malakye — the professional network for…

Cairo Foster — Marketing Manager at Crocs — Denver, Colorado

Cairo Foster

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