Bud Freitas
National Sales Manager · Firewire surfboards
Santa Cruz, CA
In My Own Words
I have been hands on in gaining knowledge and insight about the Action Sports Industry since age 12, surfing locally and internationally. At age 16 I became a professional surfer which has driven me further into my love for the Action and Outdoor Sports Market. I am now a highly motivated sales representative for multiple large companies and strive to be the best salesman along with providing brand recognition for all companies I represent in Northern California.
Work Experience
Sales Representative
Firewire surfboards2013 – Present
Manage sales for the Northern/central California territory.
Sales Representative
future fins2011 – Present
Manage sales for the Northern/central California territory.
Owner
SURF SCHOOL SANTA CRUZ, LLC2010 – Present
Started my Surf School with one Surfboard and now have grown my business into one of the premier Surf Schools in Santa Cruz CA. I currently have a team of five of the best surf instructors in the Northern California .
VP of Sales
Buell Wetsuits & Surf2019 – 2024
At my time with Buell, I joined when the business was nearing $1 million in revenue. Over four years, I spearheaded its expansion, driving global sales to over $8 million. My responsibilities included managing international distribution partnerships across seven countries and overseeing a team of 12 representatives within the United States.

Sales Representative
Reef2013 – 2021
Manage the sales and marketing for the Northern/central California territory.