Bruce Scott
Concept 73 Advertising Agency
San Clemente, CAIn My Own Words
A proven leader in both corporate and entrepreneurial organizations with a strong track record of adding value–both tangible and intangible–to businesses, projects and initiatives. A mix of creative and analytical thinking that provides a more robust perspective on business challenges. Competencies Include: • Marketing, Planning and Operations Leadership • Business Process Engineering • Business and Market Planning • Project Management • Sales Development • Web Design and Development • Print Design and Publication • SEM and SEO Activation • Content Development and Production • Proficient in a Broad Range of Applications and Platforms, Including: • Adobe Creative Suite • Wordpress / HTML / CSS • G Suite • MS Office Suite Some elaboration if you have time to kill; This is another golden age for business, a new reality in which access to tools, data, people and creativity has transformed economies, industries and tactics. The upside–it’s easy to take advantage of it all. The downside–it's not easy work, and you’ll always need to look forward to stay ahead of the pack that will inevitably see what you’re doing, copy it, swallow you up and spit you out the back end. But that’s the fun part. Keeping an eye out for the transformative platforms, tools and ideas, and integrating them into a business plan, product, process or service. That’s how you stay relevant...and profitable. And I love it. I relish that challenge. Status Quo is boring. If a business isn't evolving it might as well put up a going-out-of-business banner. Old is often broke and I want to fix it–and if it's not broke I probably want to make it better. And because “that’s the way it’s always been done” is a great reason to rethink the way it’s always been done. Change is inevitable and I'm eager to roll with the changes. Big ideas can impact the world, but chances must be taken, triggers must be pulled, and ultimately, you can't win if you don't play.
Work Experience
Consultant / J.O.A.T.
Concept 73 Advertising Agency2013 – Present
Digital and business development consultant at a quintessential Southern California boutique Advertising Agency.
Learn more at http://Concept73.com
Founder / Principal / Marketer / J.O.A.T.
the cOOp agency2014 – Present
the cOOp agency is an Omni-Channel/Inbound/Outbound/Marketing Integration Agency. That comes with a knowing Jack-of-All-Trades smirk. The mission is to put the disparate and divergent tactics together in a cohesive and consistent strategy–meeting the target consumer at the touch-points they prefer, in a way that they can appreciate.
Learn more at http://thecOOpagency.com
Partner / Business Operations and Marketing / J.O.A.T.
Drift Distillery2015 – Present
Drift Distillery is a new producer of distilled spirits based out of the idyllic beach town of San Clemente, California–and currently in preparation to produce a premium Bourbon, Rye and Young Whiskey; a Silver, Dark and Spiced Rum; as well as a Vodka and Gin. The plan includes an event venue and tasting room.
The brand will exude Southern California culture–that sandy, sun-baked, wave-soaked, laid-back feeling that those from the area know so well.
Request more information at DriftDistillery.com
CMO / J.O.A.T.
Warm Spring Foundation2012 – Present
Warm Spring Foundation is a Southern California-based 501(c)3 non-profit organization whose mission is to identify and execute solutions to global health challenges; as well as provide a compelling method for people, companies, and charitable organizations to contribute resources to help with various causes.
Learn more at http://WarmSpringFoundation.org
Sales Development Director / J.O.A.T.
GrindMedia (TEN - The Enthusiast Network)2012 – 2013
Tasked with replicating the highly successful program I created at TransWorld Media. Not too long after my arrival, TransWorld Media itself followed me into the fold. We became one big, awkwardly competitive family.
Sales Development Director / J.O.A.T.
Transworld Media (GrindMedia / TEN)2006 – 2012
My background landed me a gig at TransWorld Media for a newly created position, the Sales Development Manager. I had no idea what the job was supposed to do, and was unsure how I got myself there. But I learned quickly and proceeded to figure out how to monetize a fast antiquating print publishing model.
I used my array of divergent skills to help pull TransWorld into the digital era. I concepted, designed, quantified, presented and often activated on media programs that spanned print, video, digital and events (now called “Omni-Channel”) for endemic and non-endemic clients alike (with an emphasis on authentic–our fickle audience demanded it). Those programs generated millions of dollars of revenue for TransWorld.
Along the way I built and led a talented Sales Development department that was, by necessity, a group of Jacks and Jills that could do anything I asked of them. That included becoming initial members of an in-house design agency that provided design services to clients.
Adjunct Instructor / Business
Riverside Community College2003 – 2007
I taught aspiring entrepreneurs and small business owners how to be J.O.A.T.s. Class Subjects: Entrepreneurship, Business Fundamentals, and Business Planning
Art Director
ASG/Powder Magazine2001 – 2002
Pinch-hitting Art Director for Powder Magazine in mid-season. Applying my past J.O.A.T. experience raised eyebrows, though. “You’re doing that yourself? You’re not sending it out??...Can I watch?” I was on deadline and there was no time to wait for the outsourced master of one trade to fit my requests in their busy schedules.
Marketing Director / J.O.A.T.
The Bike Co.com2000 – 2001
Recruited by a bicycle E-commerce startup with big-money backing to be Marketing Director. This was a frantic race to build a brand and an E-commerce platform from scratch, and I was in full J.O.A.T. mode. The Dotcom bust saw the financial backing vanish along with the founders’ IPO dreams.
Producer / J.O.A.T.
Cox Interactive Media (Cox Communications)1999 – 2000
With endless calls from recruiters and visions of equity shares clouding my vision, I bolted my first job with a significant raise and what was perceived to be an up-and-coming internet portal network as a producer. You have to experience cubicles to fully understand them.
Created original content, often for brands, before it was known as “Content Marketing/Inbound Marketing/Native Advertising”. I had to create the written and/or video content, then code it into their websites with HTML. I never became a master (thank God), but no one noticed and I got the job done exceptionally well.
Operations Manager / Art Director / J.O.A.T.
World Oceans Media / US Surfing / Broadband Internet Group1995 – 1999
I found this job online, in 1995, on AOL. This was a small, bootstrapped publishing house pumping out surf magazines. Ironically, my “dream job” at the time was with Surfer Magazine, so this became an easy target. I was an early pioneer of the freemium model (this being my second successful implementation). Luckily they turned me down and paid me $5 an hour to cold-call surf shops to sell subscriptions, in a garage.
That was a job I didn’t want to master and I started looking for new tasks. The co-founding Creative Director asked me if I knew QuarkXpress. I replied with “What’s that?” He put me to work anyway and I did become a “master” before it was replaced with Indesign, also mastered. Within the first year I became the operations manager, making sure the (now, six) publications were produced on time–even if it meant I had to pull all-nighters alongside the Art Directors designing layouts. Eventually I got bored, as J.O.A.T.s can, and I “traded” jobs with a talented “Jill” of an A
