In my own words
— BrookeResults driven professional with more than 20 years of experience in sales leadership, territory management, driving new business growth, retail operations, and marketing.
A respected leader inspiring sales staff through training, coaching, and by personal example. Well versed in consultative sales techniques promoting products and offerings to such industry leaders as Amazon, Nordstrom’s, Bloomingdale’s, and Fred Meyer. Skilled in leveraging business analytics, competitive intelligence, and market trends to define strategies which have driven growth and revenue. An articulate facilitator confident in negotiations possessing a documented record of exceeding quota and new business acquisition goals.
Trajectory
Apr 2011 — Now
National & Key Accounts Manager, Fashion Swimwear · Perry Ellis - Swim & Action Sports Div.
Consults with major and specialty accounts to foster relationships and drive continued revenue growth from a $5M fashion swimwear portfolio. Engages buyers to close business negotiating terms, discounts, and coop agreements. Collaborates with the design and merchandising teams to identify and exploit market opportunities. Employs market analysis and sales data to track product trends and to generate sales forecasts. Leverages feedback from buyers to comprehend the decisions behind targeted buys and to share feedback with internal teams. Communicates with clients to share product updates as well as to introduce new offerings to spur sales.
Jul 2010 — Apr 2011
West Coast Sales Manager · Seaton Surf
Led the re-launch of the firm’s lifestyle brand targeting West Coast and international accounts. Crafted sales plans and execution strategies to meet quarterly and annual sales goals. Focused marketing initiatives to acquire revenue from retail sell-through in collaboration with key clients. Partnered with the design team contributing to changes based upon market feedback, trends, and current sales forecasts. Generated reports and processed orders ensuring product met agreed-upon delivery timelines. Remediated customer issues as they arose to maintain satisfaction.
Jul 2007 — Jul 2010
Senior Account Executive · Trina Turk
Entrusted to manage a sales territory generating annual sales of $2.5M. Authored and implemented sales strategies to grow revenue targeting existing clients for incremental growth and identifying channels for new product categories. Monitored the effectiveness of strategies through utilizing sell-through and inventory data. Proactively communicated with clients addressing issues, coordinating shipping, and processing claims. Coordinated trips to gather feedback and business intelligence through attending trade and trunk shows and in-store events. Designed sales reports which sorted data to display progress toward the goal with each individual account illustrating style sell thru.
Mar 2006 — Jul 2007
Brand Manager, Landes Daily Apparel · Pacific Marketing Works
Oversaw the success of the contemporary knits line creating compelling branding and marketing campaigns. Managed sales for the line acquiring new business and ensuring renewals within the account base. Collaborated with the design team contributing feedback during garment fittings, product reviews, and to set merchandising strategy. Ensured the design aesthetic and quality standards complied with client expectations. Coordinated with internal teams to define the focus for promotions, establish projections, determine product placement, and set communications strategies. Utilized market data to craft targeted seasonal strategies.
Oct 2002 — Mar 2006
Senior Account Executive · Blue Cult Denim
Provided coaching and guidance to a team of Sales Associates as well as providing management expertise in operating a large men and women's retail venue. Oversaw a high growth territory exceeding $3M in annual sales. Employed market knowledge to fulfill opportunities with existing clients. Researched consumer trends to apply new product categories for localization. Partnered with Marketing to leverage traditional and digital branding opportunities. Contributed to the product design process; applying a fresh perspective based upon market knowledge and trends.
Activity
Education history
Arizona State University
Bachelor or Arts | 1994 - 1998
