Consults with major and specialty accounts to foster relationships and drive continued revenue growth from a $5M fashion swimwear portfolio. Engages buyers to close business negotiating terms, discounts, and coop agreements. Collaborates with the design and merchandising teams to identify and exploit market opportunities. Employs market analysis and sales data to track product trends and to generate sales forecasts. Leverages feedback from buyers to comprehend the decisions behind targeted buys and to share feedback with internal teams. Communicates with clients to share product updates as well as to introduce new offerings to spur sales.

Entrusted to manage a sales territory generating annual sales of $2.5M. Authored and implemented sales strategies to grow revenue targeting existing clients for incremental growth and identifying channels for new product categories. Monitored the effectiveness of strategies through utilizing sell-through and inventory data. Proactively communicated with clients addressing issues, coordinating shipping, and processing claims. Coordinated trips to gather feedback and business intelligence through attending trade and trunk shows and in-store events. Designed sales reports which sorted data to display progress toward the goal with each individual account illustrating style sell thru.