Bridget Regan
Freelance Copywriter · Copyshop Brand Writing
San Diego, CA
In My Own Words
Bridget Regan is an award-winning freelance copywriter, brand specialist, and entrepreneur with over twelve years of multi-industry experience. (And she's the word nerd behind Copyshop Brand Writing.) Bridget specializes in hatching compelling multi-faceted advertising campaigns and writing about herself in the third person. Her entrepreneurial tendencies, fueled by her appetite for productivity, organization and Neapolitan pizza, make her exceptionally easy to work with even in long-distance partnerships. Her primary goal is to communicate a brand or product's unique story in a way that inspires just as well as it sells.
Work Experience
Freelance Copywriter
Copyshop Brand Writing2010 – Present
I'll let you in on a little secret: All copy is not created equal. So much of the messaging out there these days is mass-produced, copied-and-pasted, and so riddled with sales attempts that there's no personality left. These are all tell-tale signs of a brand struggling to get noticed because it's not sure who it really is, or what it wants to say.
And that's where I come in. As a certified brand whisperer, I've been working with businesses of all sizes for over a decade and have finely tuned a process for defining a brand, crafting a brand language, and infusing that language into every nook and cranny of the business - even down to the way your employees answer the phone.
Area Developer & Regional Retail Manager
CorePower Yoga2010 – 2013
In these mutually full time positions I managed seven retail managers who covered sixteen retail boutiques across my markets of San Diego, Washington DC and Boston. I was responsible for $1.4 million in retail sales in 2013. I achieved this goal by identifying promotional opportunities, reporting on fast and slow turning product, writing replenishment orders and highlighting retail product on social media sites. In addition, I facilitated retail boutique openings in all markets, and wrote copy for numerous marketing materials including POS flyers, personal guest emails, and social media content.
Creative Strategy Consultant
Sabre Hospitality Solutions2010 – 2010
I provided website feedback and insight by writing in-depth audits and analyses which highlighted areas of marketing opportunity for luxury hotels and resorts.
Web Project Manager
Sabre Hospitality Solutions2008 – 2010
I managed website development from inception through development to completion by working with teams of talented web developers, graphic designers, meticulous clients in the luxury hospitality industry. I wrote marketing content for a variety of functions, including email campaigns (which I managed launching & monitoring), homepage and general website copy, and interactive promotions.
Copywriter/Web Project Manager
ImageWorks Studio2008 – 2008
I managed online marketing & website development needs for an expansive portfolio of clients, who ranged from small start-ups to multi-million dollar enterprises. I also provided creative direction and copywriting services as needed, and was solely responsible for writing all creative briefs for the company.
Copywriter
Doner2006 – 2007
As copywriter for Doner, I worked with art directors to create and execute advertising concepts for print, web, and guerilla campaigns. Clients included Sherwin Williams, Cleveland Visitors Bureau and Dupont. During my time at Doner, I also worked on the Stainmaster Bedding account to create a campaign which won a highly coveted Addy Award.
