Brent Durand
Building Brands through Community, Content, & Creative · Johnson Outdoors
San Anselmo, CA
In My Own Words
Marketing leader with proven track record bringing passion brands to life while driving top-line revenue.
Broad experience includes developing and executing marketing strategies, shaping multiple brand identities, global creative direction and production, establishing global content pipelines, performance marketing, and an ability to dive into analytics and budget details while remaining focused on the big picture. Passionate leader energizing cross-functional teams with clear and confident communication skills.
Work Experience
Content Marketing Manager
Johnson Outdoors2021 – Present
Lead the SCUBAPRO content marketing team within Johnson Outdoors' in-house agency through a company-wide digital transformation.
• Led an overhaul of SCUBAPRO social media strategy resulting in dramatic YoY KPI growth.
• Established and manage global ambassador and creator marketing program, generating strategic work-made-for-hire content for thousands of SKUs, amplifying brand reach online/offline, and supplying 80% of the social media content mix aligning with brand voice.
• Actively scaling end-to-end content production and creative development by increasing global shoots per year, onboarding new agencies and freelancers, and ensuring timely on-strategy asset delivery.
• Functioning as a creative director, develop global brand and product campaign creative strategies that have supported extremely successful marketing activation plans.
• Working on the brand side pre-agency, implemented an updated visual identity, including photography style, mood, color tones, and design elements to strategically broaden appeal with expanded market segments.
• Responsible for several budgets across U.S. and EMEA business entities, effectively delivering on marketing objectives while maximizing ROI.
