Brennan de Aguirre
Social Media Manager · Sneakerhead Stories
Irvine, CA
In My Own Words
I was born and raised in San Diego, CA and a Summa Cum Laude graduate of Loyola Marymount University, with a degree in Communication Studies with a focus in Public Relations. I developed a strong interest in popular culture, especially within the realms of music and fashion at a young age. Since my early teens to present, I enjoy reading articles and blogs about music, fashion, and the interlacing culture surrounding both. With my work experience, I have the knowledge and tool set to produce regular content schedules, manage brand accounts, and curate social media content. With my goal oriented personality, I want to contribute to the development of popular culture and expand my experience working with individuals within the industry. Check out my portfolio to learn more: https://bdeaguirre.weebly.com/
Work Experience
Social Media Manager
Sneakerhead Stories2018 – Present
- Manage day-to-day communication with outbound leads to ensure productive partnerships and quality content is posted regularly - Develop creative copywriting and editing skills to elevate company storytelling to potential partners, users and influencers - Produce and organize a daily content schedule through Trello while tracking analytics through Union Metrics - Foster a global community by moderating posts to enhance reach and engagement
Human Resources Coordinator (Contractor)
VANS2017 – 2018
- Operated as a corporate HR representative to store managers by providing staffing solutions to advance retail store operations - Managed 1,000 new hires, job requisitions, and terminations via Workday and Cybershift for 500 stores nationwide - Processed promotions, demotions and I-9 verifications - Assisted in producing copy for Exit Surveys distributed to store supervisors in the U.S., Puerto Rico and Canada - Authored a Workday Guide to integrate current and future contractors on work processes
Social Media Coordinator (Intern to Contractor)
Revel2016 – 2016
- Scouted and on-boarded 15 new brands to the Revel mobile app - Acquired media assets and product release dates from Revel’s 30 on-boarded brands to create social media content calendars for Instagram, Facebook and Twitter - Engaged with Revel’s social media community to increase brand transparency and build brand advocates while tracking growth through Google Analytics - Collaborated with marketing team to develop brand strategies and social media campaigns to cross-pollinate audiences and produce organic brand growth - Headed vendor relations to plan future app content and created 300 SKUs on Stripe for upcoming product releases - Directed brand partners through processes and navigation of Revel’s backend software to enable seamless integration and productive partnerships
Project Management Intern
Suspend Magazine2016 – 2016
- Managed onsite logistics for Issue 06 release party with 1,500+ guests - Assisted with event production schedule and formatting - Enhanced skills in producing events from concept to completion
Public Relations Intern
LEOPARDET2015 – 2015
- Sourced vendors and handled invoices to produce ‘Jah Feel’ summer collection - Managed online and in-store inventory and tracked monthly sales goals on Shopify - Conducted shop floor to cater to customer needs while sharing brand and product knowledge
Apparel Intern
5&A DIME2015 – 2015
- Assisted supervisor with creative direction and production schedule to produce ‘Jah Feel’ collection - Managed online and in-store inventory and tracked monthly sales goals on Shopify - Conducted shop floor to cater to customer needs while sharing brand and product knowledge
Child Care Provider
The Bay Club Company2013 – 2015
- Organized and planned daily activities - Attended to any guests needs, problems and/or questions - Completed assigned tasks, maintained flexibility as demands occurred while including assisting team members - Processed customer cash, credit, and/or debit card transactions and refunds/exchanges of merchandise affiliations
