Summary
Activity
Work experience
5.11 Tactical
Marketing Campaign Manager - eCommerce | 08/2016 - 10/2019
• Managed entire email marketing program from strategy to QA and execution to analysis and optimization to ensure aggressive D2C sales objectives were achieved monthly, quarterly, annually
• Collaborated with merchandising, brand, product and retail teams to develop campaigns and content that aligned to larger brand stories and ecommerce product sales
• Oversaw email content calendar, planning and execution totaling 60M+ sends annually
• Owned email launch process including subject line writing, linking, testing, segmentation, launch and reporting
• Created and optimized automated email flows for cart and browse abandonment, LTV-related automations and post-purchase campaigns leveraging CRM (Lexer) and ERP data (Microsoft Dynamics + Magento)
• Optimized email performance via regular data analysis of major KPIs (open + click rates, traffic, site conversion, AOV and booked sales)
• Managed multiple ESP partners (Bronto, emarsys) to achieve deliverability scores above 99% annually
• Collaborated with digital marketing team to create a customer retention program beginning with the primary goal of capturing repeat purchasers
• Collaborated with digital marketing team on other SEO, display, affiliate, social, and marketplace campaigns and performance reporting
TEKsystems
Public Relations Manager | 05/2011 - 06/2015
• Established North American public relations program and strategy to increase brand exposure for TEKsystems, a $3.4B global IT staffing and services company
• Led and executed PR program’s annual strategy and budget (~$500,000)
• Presented regularly to executive leadership to report on performance and secure project and budget approvals
• Developed media relations strategies and supporting tactics resulting in a 1,500% increase in feature media coverage from 2011 to 2015
• Created and managed local market campaigns to boost local office’s visibility and increase leads through co-marketing initiatives with industry affiliates and associations and advertising
• Managed all external PR partners including agency of record and advertising agencies
• Drove internal redesign of marketing processes to improve collaboration and content creation across all marketing functions (Design, Research, Events, Online Marketing, Marketing Communications and Analyst Relations)
• Organized all phases of large industry event sponsorships (SAP SAPPHIRE NOW, Oracle OpenWorld, HIMSS) including management of exhibition booth, onsite vendors, customer events
Warschawski
Account Manager | 05/2008 - 05/2011
• Contributed to several account teams to develop integrated marketing campaigns across industries such as consumer products, outdoors, industrial products and government contractors
• Executed media relations campaigns on behalf of clients including: W.L. Gore & Associates (makers of GORE-TEX), DEWALT, Go Ape and Verizon Wireless
• Developed press releases, media alerts, interview prep sheets, talking points, product spec sheets and media kits
• Secured and facilitated media interviews, product placements and photo/video shoots
• Led corporate communications program to increase Warschawski’s industry, national and local presence and thought leadership
• Created and led weekly activity and monthly performance report meetings with client contacts
Education history
Gettysburg College
BA | 2004 - 2008
