Golf

Fashion

Fishing

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Health & Fitness

Music

Camping

Snowboarding

Soccer

Hiking

Traveling

Hockey

Cooking and bbq

Beach/lakes/rivers

Family and friends.

advancing current pr/marketing skills

Transitioning into b2c

Networking and building new relationships and attacking new challenges.

Seasoned marketing professional focused on crafting the best stories for the right audiences that are results-oriented and data-driven. 

Seeking opportunities that allow me to leverage the skills I’ve honed over 10+ years working across various industries and environments (in-house, client and agency) while also providing an opportunity for training and development.

Email marketing expert capable of creating end-to-end strategies that focus on growth and retention. 

Ecommerce professional with experience optimizing customer experience, driving revenue through conversion optimization and building lifetime value.

Data-savvy and love exploring data to identify potential opportunities and developing the plans that act upon insights effectively and efficiently.

Collaborative. A team player who thrives in a dynamic, fast-paced environment and willing to work up, down and across an organization.

“Success comes from GOOD DECISIONS. Good decisions come from EXPERIENCE. Experience comes from BAD DECISIONS.” 


•	Managed entire email marketing program from strategy to QA and execution to analysis and optimization to ensure aggressive D2C sales objectives were achieved monthly, quarterly, annually
•	Collaborated with merchandising, brand, product and retail teams to develop campaigns and content that aligned to larger brand stories and ecommerce product sales
•	Oversaw email content calendar, planning and execution totaling 60M+ sends annually
•	Owned email launch process including subject line writing, linking, testing, segmentation, launch and reporting
•	Created and optimized automated email flows for cart and browse abandonment, LTV-related automations and post-purchase campaigns leveraging CRM (Lexer) and ERP data (Microsoft Dynamics + Magento)
•	Optimized email performance via regular data analysis of major KPIs (open + click rates, traffic, site conversion, AOV and booked sales)
•	Managed multiple ESP partners (Bronto, emarsys) to achieve deliverability scores above 99% annually
•	Collaborated with digital marketing team to create a customer retention program beginning with the primary goal of capturing repeat purchasers
•	Collaborated with digital marketing team on other SEO, display, affiliate, social, and marketplace campaigns and performance reporting


Marketing Campaign Manager - eCommerce

•	Established North American public relations program and strategy to increase brand exposure for TEKsystems, a $3.4B global IT staffing and services company
•	Led and executed PR program’s annual strategy and budget (~$500,000)
•	Presented regularly to executive leadership to report on performance and secure project and budget approvals
•	Developed media relations strategies and supporting tactics resulting in a 1,500% increase in feature media coverage from 2011 to 2015 
•	Created and managed local market campaigns to boost local office’s visibility and increase leads through co-marketing initiatives with industry affiliates and associations and advertising 
•	Managed all external PR partners including agency of record and advertising agencies
•	Drove internal redesign of marketing processes to improve collaboration and content creation across all marketing functions (Design, Research, Events, Online Marketing, Marketing Communications and Analyst Relations)
•	Organized all phases of large industry event sponsorships (SAP SAPPHIRE NOW, Oracle OpenWorld, HIMSS) including management of exhibition booth, onsite vendors, customer events

Public Relations Manager

•	Contributed to several account teams to develop integrated marketing campaigns across industries such as consumer products, outdoors, industrial products and government contractors 
•	Executed media relations campaigns on behalf of clients including: W.L. Gore & Associates (makers of GORE-TEX), DEWALT, Go Ape and Verizon Wireless
•	Developed press releases, media alerts, interview prep sheets, talking points, product spec sheets and media kits
•	Secured and facilitated media interviews, product placements and photo/video shoots 
•	Led corporate communications program to increase Warschawski’s industry, national and local presence and thought leadership
•	Created and led weekly activity and monthly performance report meetings with client contacts

Account Manager

Brendan Foerster is a Marketing Campaign Manager - eCommerce at 5.11 Tactical in Tustin, CA.

Brendan Foerster

Brendan Foerster

Brendan Foerster

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