Jan 2020 — Nov 2020
Digital Marketing Specialist · Clearwater Properties
Managed the digital marketing strategy through social media, Google My Business, Google Ads, and Sprout Social. Utilized tools through SEMRush, Google Analytics, and Sprout Social to deliver performance data to leadership teams. Increased PPC performance with Facebook and Instagram Ads to generate lead conversions through Clearwaters website.
Jul 2019 — May 2019
Marketing Consultant · Great Northern Powder Guides
Building a brand campaign to celebrate 10 years of operations in Whitefish, Montana. Successfully launched and optimized a new website, landed new brand partnerships, and implemented a social media campaign.
Jul 2017 — Jul 2019
Support an outside sales force of 10 regional representatives. Analyzed sales reports and delivered information to Brand Director to drive sales growth for all categories. Managed over 400 SKU's in factory forecasting, inventory, and sample products. Work with an award-winning team in building the #1 selling snowboard in the world three years in a row.
Apr 2016 — Jun 2017
Managed all retailer and tradeshow events for RIDE Snowboards. Built events such as RIDE High; a regional marketing clinic for retailers around the United States. Managed all logistics and launch parties for the brand at SIA/Outdoor Retailer. Attended regional demos, preview showings, and created national sales contests, bringing retailers to unique backcountry destinations in Montana, Colorado, and Utah.
Apr 2014 — Jun 2016
Dealer Services E-Commerce Services · K2 Sports
Ensuring dealers and sales reps have the latest sales data and availability sheets to grow the east coast territory. Team leader for the Line Ski and Full Tilt Boots, providing marketing and sales information to improve the customer and dealer interaction. Manage sample product for Line Skis, ensuring PO's are submitted to planners for manufacturing and overseeing the distribution of samples for Marketing/Sales/Product Development.
Managing e-commerce orders that are direct to consumers. Ensuring orders are fulfilled and working with the web team to keep information up-to-date. Help launch SAP in conjunction with a smooth transition and roll-out for Demandware.
Jan 2014 — Apr 2014
Assistant Sales Representative · Apex Group
Ambassador to outdoor brands; G3 and Minus33. Helped with weekly operations by delivering sample product to key accounts throughout the Puget Sound Region of the Northwest Territory.Assisted with sales presentations to open new accounts in the Northwest Territory.
Sep 2010 — Apr 2014
Store Manager/Buyer · Play It Again Sports
Managed sales for high end new and used sporting goods store in Seattle. Specialized in skiing, snowboarding, bicycling, and team sporting goods. I was responsible for the inventory, purchasing and budget reports in major categories such as ski apparel, ski boots, soccer, lacrosse and snowboard hard goods. As the sales manager, our team has consistently exceeded quarterly and annual sales goals to receive awards such as the Gold Standard from the Winmark Corporation.
Nov 2009 — Aug 2010
Inventory Manager · Georges Distributing
Managed over 3,000 SKU's for craft beer, wine, and accessories to better serve sales representatives, buyers, and accounts. Developed ways to improve counts and reduction of shrinkage due to spoiled products. Collaborated with sales to increase sales in certain areas. Assisted sales representatives with deliveries in the Billings, Montana area.
Sep 2005 — Oct 2009
A family owned and operated business with five retail locations in three states including New York, Massachusetts and Vermont. I earned most sales in the 2007/08 ski season. Assisted with the purchasing during the ski swap events through out the Hudson Valley region.