BJ Fagan

• Seek out and generate partnerships for our global tech event series in NY, LA and London • Intensive lead generation and management of CRM pipeline for prospective sales opportunities • Oversee the long-term strategy for developing partnerships with outside corporate brands including; Adobe, Equinix, Applause, and Otterbox • Work closely with the product team in design and implementation of marketing & sales collateral, user roadmap and feature definition. • Lead and present virtual sales presentations/demos to potential targets

• Strategy consultant for agency client RFP’s (pitch planning, • Planning and content creation for Budweiser specific national campaign rollout, including; micro-site content writing and regional sales toolkits

• Lead creative development and strategy for brand building, demand generating programs for US markets • Designed specific national marketing/sales plans for multiple product launches for key accounts on national/regional levels • Develop consumer driven retail and brand partnership opportunities including: SXSW, Arsenal FC, Grammy’s, A3C Music Fest, Roc Nation, Footlocker, Finish Line, Project Trade Show • Manage integrated influencer programs to drive exposure and leverage key account sell-through in lifestyle and fitness categories • Conceptualize social and digital marketing strategies around key events, product launches and brand campaigns; gathering analytics of brand impact • Manage external PR and music agency relationships on all marketing programs; work closely with associated lifestyle media garnering relevant brand exposure • Contract negotiation, vendor approval, lead creation of digital and traditional marketing collateral

• Responsible for development and execution of Audi brand marketing programs and partnerships • Identified new business opportunities/customer targets in support of regional sales and marketing teams • Managed external brand relationships with best-in-class partners including: AFI Film Fest, Emmy’s, Golden Globes, Design Miami/Art Basel, Super Bowl, Iron Man franchise • Work closely with national and regional dealers in facilitating the VIP sales and influencer purchasing program • Launch and execution of multiple national scale Audi lifestyle campaigns, including Audi A8, R8 and the TDI clean diesel technology roll-out • Organized and hosted C-level executives, media, and influencers at Audi ‘original industry events’ which include: Sonoma Celebrity Track Days, Audi Diesel Dinners, Aspen Piaget Winter Polo Classic • Managed a rotating fleet of 35-40 luxury vehicles, while developing significant experience in international fleet logistics, auto show support, and product specialization

Developed relationships and custom proposals for category specific partners including: retail, spirits, consumer packaged goods, electronics • Support in evaluation and response for potential client RFP’s • Created and managed on-site experiential retail marketing programs in 26 states • Maintained $800K average program budget between internal account teams and promotional talent agencies • Managed an average 500 field ambassadors per program Created post sales insights reports and data insights on regional store specific sell through • Proved instrumental to new business development; including participation and managing of creative brainstorms, providing unique tactical ideas across agency departments