Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Snow

Streetwear

Tech

Seasoned marketing/sales professional with 8+ years of experience working for two international blue chip brands, in addition to experiential marketing work on the agency side. Skilled in development and execution of multi-faceted initiatives in the lifestyle, music, fashion, and  cultural industries. Experience in sales/account support, media relationships, event production, partnerships, marketing strategy, social media and artist/talent management.

•	Seek out and generate partnerships for our global tech event series in NY, LA and London 
•	Intensive lead generation and management of CRM pipeline for prospective sales opportunities
•	Oversee the long-term strategy for developing partnerships with outside corporate brands including; Adobe, Equinix, Applause, and Otterbox 
•	Work closely with the product team in design and implementation of marketing & sales collateral, user roadmap and feature definition. 
•	Lead and present virtual sales presentations/demos to potential targets 


Sponsorships Manager

•	Strategy consultant for agency client RFP’s (pitch planning, 
•	Planning and content creation for Budweiser specific national campaign rollout, including; micro-site content writing and regional sales toolkits


Contract Brand Consultant 

•	Lead creative development and strategy for brand building, demand generating programs for US markets
•	Designed specific national marketing/sales plans for multiple product launches for key accounts on national/regional levels
•	Develop consumer driven retail and brand partnership opportunities including: SXSW, Arsenal FC, Grammy’s, A3C Music Fest, Roc Nation, Footlocker, Finish Line, Project Trade Show
•	Manage integrated influencer programs to drive exposure and leverage key account sell-through in lifestyle and fitness categories
•	Conceptualize social and digital marketing strategies around key events, product launches and brand campaigns; gathering analytics of brand impact 
•	Manage external PR and music agency relationships on all marketing programs; work closely with associated lifestyle media garnering relevant brand exposure
•	Contract negotiation, vendor approval, lead creation of digital and traditional marketing collateral 

Manager, Entertainment Marketing

•	Responsible for development and execution of Audi brand marketing programs and partnerships
•	Identified new business opportunities/customer targets in support of regional sales and marketing teams
•	Managed external brand relationships with best-in-class partners including: AFI Film Fest, Emmy’s, Golden Globes, Design Miami/Art Basel, Super Bowl, Iron Man franchise
•	Work closely with national and regional dealers in facilitating the VIP sales and influencer purchasing program
•	Launch and execution of multiple national scale Audi lifestyle campaigns, including Audi A8, R8 and the TDI clean diesel technology roll-out 
•	Organized and hosted C-level executives, media, and influencers at Audi ‘original industry events’ which include: Sonoma Celebrity Track Days, Audi Diesel Dinners, Aspen Piaget Winter Polo Classic
•	Managed a rotating fleet of 35-40 luxury vehicles, while developing significant experience in international fleet logistics, auto show support, and product specialization

Communications & Events Specialist

Developed relationships and custom proposals for category specific partners including: retail, spirits, consumer packaged goods, electronics
•   Support in evaluation and response for potential client RFP’s
•   Created and managed on-site experiential retail marketing programs in 26 states
•   Maintained $800K average program budget between internal account teams and promotional talent agencies
•   Managed an average 500 field ambassadors per program
Created post sales insights reports and data insights on regional store specific sell through
•   Proved instrumental to new business development; including participation and managing of creative brainstorms, providing unique tactical ideas across agency departments

Region Manager, East

BJ Fagan is a Sponsorships Manager at TechDay in Denver, CO. View their experience, skills and work history on Malakye — the professional network for…

BJ Fagan — Sponsorships Manager at TechDay — Denver, CO

BJ Fagan

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