Bettina Rohde

Bettina Rohde

Global Product Leader · DAKINE

San Juan Capistrano, CA

In My Own Words

Experienced product and design leader with over 12 years of experience in defining and executing global merchandising strategies and product vision that drive profitable growth.

Leveraging the unique combination of a great eye for design aesthetic, understanding trends and consumer needs, paired with an analytical, business driven mindset to grow cross-functional partnerships, elevating strategic product initiatives and storytelling.

Passionate about empowering my team with an innovative product roadmap, creating consumer-centric products that deliver on quality, functionality, style and sustainability.

Work Experience

GLOBAL CATEGORY DIRECTOR - LIFESTYLE / TRAVEL

DAKINE

2019 – 2024

GLOBAL SENIOR PRODUCT LINE MANAGER - LIFESTYLE / TRAVEL

DAKINE

2017 – 2019

GLOBAL PRODUCT LINE MANAGER - WOMENS

DAKINE

2015 – 2017

EU MERCHANDISING MANAGER - WOMEN

DAKINE EUROPE

2013 – 2014

SALES ANALYST & COORDINATOR

NIXON EUROPE

2012 – 2013

CUSTOMER SERVICE REPRESENTATIVE

NIXON EUROPE

2011 – 2012

ASSISTANT PRODUCT MANAGER - MEN'S & BOY'S SURFWEAR

RIP CURL EUROPE

2010 – 2011

RETAIL SALESPERSON & VISUAL MERCHANDISER

CHICAS BOARDSHOP

2009 – 2010

INTERNSHIP - GLOBAL RETAIL MARKETING / VISUAL MERCHANDISING

ADIDAS

2008 – 2009

Education

Diploma

AKADEMIE MODE & DESIGN

2006 – 2009

Diploma

Interests

FashionInterior designArts & craftsYogaCampingSnowboardingSurfing

Skills

MerchandisingProduct CreationProduct Strategy

Industries

FashionLifestyleOutdoorSkateSnowStreetwearSurfYogaHealth & FitnessBikeGolfRun