benjamin edwards

Senior Director (various leadership areas) · Nike, Inc.

Beaverton, OR

In My Own Words

Creative leader who specializes in making and marketing compelling products that help people and planet, then leveraging data and insights to design multidimensional storytelling initiatives that unlock global consumer value. Exceptional relationship builder with outstanding interpersonal skills who has repeatedly been recruited to lead new functions with no roadmap and gained buy-in for unique initiatives that go beyond beneﬁting individual organizations to uplevel industry best practices.

Previously help executive positions at Nike, Converse, and Hurley. Known for Hurley H2O, Converse (RED), and various marketing & merchandising leadership roles.

Work Experience

Senior Director (various leadership areas)

Nike, Inc.

2016 – Present

Senior Director, Shared Services / Consumer Insights (2020 – Present) Liaise with the senior executive team as well as business and corporate leaders to address the organization’s critical focus on enhancing the customer experience, operational discipline, and company-wide areas of scalability and efficiency, performance improvement, and service expansion. Senior Director, Personalization Lead / Transformational Initiative (2020 – 2020) Developed and implemented the company’s personalization and data science initiative in alignment with its strategic enterprise goals. Senior Director, Digital Product Authentication / Connected Product (2018 – 2020) Drove execution of the company’s authentication product strategy, contributing to the product roadmap and supporting customer success through internal and external product enablement. Senior Director, Partnerships & Advanced Innovation / Sustainability (2016 – 2018) Directed end-to-end strategy and execution of a multi-million-dollar external partner marketing program in order to help scale sustainability efforts and goals. Led a diverse team of corporate communications, creative services and partner management in a coordinated effort to accelerate corporate change.

Vice President, Global Outreach & Sustainability

Hurley Retail

2010 – 2016

Championed and developed the ethical, environmentally friendly, and community minded side of the business to manage all non-profit partnerships and community engagements. Strategically created links between the company and the community, raising positive awareness of its commitment to sustainable social responsibility. • Crafted the surf company’s H2O initiative to combat water scarcity and provide access to clean water for 10M+ people • Created 100K World Water Day, motivating consumers, athletes, employees, product and NGO partners to provide access to clean water for a single-day event helping over 100K+ people

GM & Senior Product Director, Premium Collaborations, One Star, (RED)

Converse

2009 – 2010

Implemented, executed, and monitored global collaboration projects to translate brand strategy and partnerships into meaningful brand collaborations. Directed footwear strategies and digital concepts for all tiers of product related to the Chuck Taylor and One Star franchises, 1st String Limited Edition program, and the PRODUCT (RED) initiative. • Amplified conscious consumerism, creating the industry’s largest collaboration effort with the 1HUND(RED) project and bringing 100 globally relevant artists to design unique limited-edition product to help fight AIDS in Africa • Cultivated premium collaborations with top names, including Missoni, Comme Des Garçons, U2, Damien Hirst, The Ramones, HUF, and Undefeated

Education

Private Pilot, Single-Engine Aircraft

Federal Aviation Administration

1995 – 1997

Private Pilot, Single-Engine Aircraft

Bachelor of Science

Portland State University - School of Business

1992 – 1996

Bachelor of Science

SCUBA Certification, Open Water Dive

Professional Association of Diving Instructors

2002 – 2022

SCUBA Certification, Open Water Dive

Interests

SurfingAdventureSustainabilityHumanitarianismOutreachSport

Skills

Marketing StrategyBrand LeadershipSocial ImpactSustainabilityProduct MarketingMerchandisingSports MarketingTeam LeadershipStrategyCommunicationsDigital CampaignsManufacturing