Benjamin Classen
Co-Founder and Board Member
Bend | United States
Skills
No information
Interests
No information
Industries
Bike
Lifestyle
Outdoor
Snow
Surf
Health & Fitness
Summary
Activity
Work experience
Coast Film Festival
Co-Founder and Board Member | 01/2018 - Current
Successfully hosted a live festival three years running with a focus on marketing and content processes.
Skillfully moved all tickets to a digital system, saving personnel and forty volunteers countless hours while saving the festival over $100k.
Skeleton Key Agency
Co-Founder & Agency Director | 02/2017 - 01/2022
Recognized for taking the new start up from zero to $1M in sales in two years.
Managed, operated, and oversaw a successful marketing agency that spawned an incredible film festival based in Laguna Beach, CA.
Provided in-depth support of over a dozen brands with full service marketing and promotional efforts (Clients included Fossil Watches, Gear.com, Fix Mfg., Sunset Magazine, and Tech Deck toy brand, amongst others).
Successfully directed a cross-functional staff of 13 employees and approximately 25 volunteers.
Recognized a marketing spend of $510k which was misappropriated, and effectively redistributed it, yielding a 4x increase in social followers from the annual campaign.
Successfully branded and launched a new product line aimed at urban audiences for an outdoor brand, yielding more than $1M in annual sales.
Nobleman Magazine
Senior Editor | 04/2017 - 07/2018
Managed, led, and oversaw the production of the quarterly editorial calendar with a focus on performing all interviews with feature guests, outlining product features, and managing brand placements.
Held responsibility for writing all cover stories, along with the entire book, for each quarter.
VonZipper
Global Digital Marketing Manager | 08/2015 - 12/2016
Manage global digital marketing and ECOM initiatives
TEN: The Enthusiast Network
Integrated Marketing Manger | 08/2013 - 08/2015
Successfully oversaw all aspects of brand marketing and advertising in partnership with 64 media titles.
Demonstrated exceptional skills in heading up integrated strategy for outdoor brands and automotive manufacturers, proposal/sales deck development, and budget/project management.
Recognized for selling over 12 integrated campaigns to outside advertisers, one making it as a finalist in the 2014 Digiday Awards and the 2015 Webby Awards
FCA: Fiat Chrysler Automobiles
Digital Marketing Manager | 06/2012 - 08/2013
Engaged with outsourced agencies in developing award-winning campaigns and commercial tv spots, and developing unique concept vehicles such as the 2013 SEMA Ram ‘Sun Chaser’.
Held an instrumental role in the yearly spending cut of more than 40% in marketing along with an increased dealer digital traffic rate of 14% sustained for three quarters.
Skullcandy
Digital Marketing Manager - Music | 02/2011 - 02/2012
Performed as an Assistant Producer for two music tours with a focus on content production around all musical acts and product collaborations.
Successfully launched five brand product collaborations.
Provided in-depth assistance in producing more than thirty-five tour stop events over a year and a half.
STANCE
Digital Marketing | 01/2010 - 01/2011
Freelance consultant with content production, digital marketing, and website support.
