BEN SIMS

Sales and Marketing, dealer management. Managing and communicating clearly and effectively with both factory and dealers to project and hit sales goals. Skills include account negotiations, business partner alliances, athlete and sponsorship management, implementing and creating new sales strategies, identifying and opening new business opportunities. Analyze business, merchandising, pricing and margins while introducing new items and/or categories and flush out slow sellers to keep the product mix relevant. My sales success comes from Diplomacy combined with preparation and persistence. ”First one there, last one to leave!” Public Relations Roles I have managed include: Collegiate Marketing, Adaptive Riding Event, National Event Coordination with Boat manufacturers, multiple trade shows within the Marine industry. Corporate Collaboration and involvement in Visual Merchandising, Product Development, Pricing Structures, Graphics and Apparel.

Purchased failing business in the depth of the recession in Jan 2011. Saw its potential due to good location, skilled staff, large customer database and untapped earning potential by switching the focus from sales to service during the recession years. Without injecting large amounts of personal equity, I restructured the business to bring it back as a major Southern CA dealership and resold the business in July 2014 for a healthy profit. Greenhouse Marine was reknown for excellent customer service and community involvement as well as superb product knowledge. I am proud to have preserved jobs and saved a business that would had otherwise closed its doors. It now thrives as the So Cal Malibu dealership.

Built a start up business from getting a small business loan, negotiations with franchise, overseeing build-out of restaurant, purchase of major equipment, hiring and training of core staff and marketing a hugely successful grand opening. Operation included overseeing managers of the payroll, taxes, labor hours, quality control, customer service; maintaining relationships with the Health Department, the City, local businesses, vendors and the franchise owners. Ranked consistently top 5 in gross within the franchise monthly, outstanding marks from Health Department, asked to serve on Franchisee Board for Gandolfo’s Corporate. I gave my majority ownership shares of the business to the business partner when asked to move for my job and take over as the Hyperlite South West Manager.

Purchasing, budget management, and accountability as the business manager for a hotel and recreational resort in the High Sierra Mountains. Accounting. Bookkeeping. Data Entry. Employee Management. Inventory Management. Print Advertisement. Digital Ads. Marketing. Reservations. Scheduling. Customer Service. Seasonally in charge of the resort’s summertime waterfront program and the winter snow ski and snowboard program for high end guests. Excellent concierge-type service was required for these families while providing safe, extreme sport based adventure holidays. Sports and athletics has always been my passion and this position at Montecito allowed me to parley it into a successful career.