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South West Sales Manger

Marketing & Sales


I am Ben Sims.
       
I have worked for Hyperlite Wakeboards as a Sales Rep for 22 years. 
I started as a tech rep in California traveling and learning the retail business. Within 6 months I was offered the Sales Manager position for the Rocky Mountain Territory based out of Colorado.

I have grown with Hyperlite over the last two decades and am now the South West Sales Manager out of California. I understand as a Sales Rep relationships are everything, I respect and put great effort in communicating well with all of the parties involved- the factory, the reps, the athletes, the retailers, the retail employees and the consumer.

I coordinate the efforts of over 75 accounts, dozens of athletes, promo families and countless co-sponsors to put on demos, tournaments, events, charities and educational clinics to grow our business, share the passion and to sell more product for my company. I live and breathe the lifestyle I sell and have had great success because of an old school tireless work ethic and genuine excitement for the Action Sports industry.

I spent the first 21 years of my life born a raised in the UK. My journey since I have arrived in the US has been amazing. I have been a successful small business owner in retail and service industries. The most recent business was a boat dealership that was located in Norco CA. I took ownership of this in the recession period and understand what it takes to restructure and completely change your mind set to make the business fit the current market in order to succeed.  I believe my success is because I respect all of the moving parts. I respect the people I work with, those that work for me, and those that I am employed by. I also understand the importance of keeping a business profitable by holding margins and turning inventory. 

I have been an active sporting enthusiast my whole life. With my skill set in sales and management I know I can adapt to any industry easily. 


Sales and Marketing, dealer management.  Managing and communicating clearly and effectively with both factory and dealers to project and hit sales goals.  Skills include account negotiations, business partner alliances, athlete and sponsorship management, implementing and creating new sales strategies, identifying and opening new business opportunities. Analyze business, merchandising, pricing and margins while introducing new items and/or categories and flush out slow sellers to keep the product mix relevant.
My sales success comes from Diplomacy combined with preparation and persistence. ”First one there, last one to leave!” Public Relations Roles I have managed include: Collegiate Marketing, Adaptive Riding Event, National Event Coordination with Boat manufacturers, multiple trade shows within the Marine industry. Corporate Collaboration and involvement in Visual Merchandising, Product Development, Pricing Structures, Graphics and Apparel.


Purchased failing business in the depth of the recession in Jan 2011. Saw its potential due to good location, skilled staff, large customer database and untapped earning potential by switching the focus from sales to service during the recession years. Without injecting large amounts of personal equity, I restructured the business to bring it back as a major Southern CA dealership and resold the business in July 2014 for a healthy profit. Greenhouse Marine was reknown for excellent customer service and community involvement as well as superb product knowledge. I am proud to have preserved jobs and saved a business that would had otherwise closed its doors. It now thrives as the So Cal Malibu dealership.

Business Owner

Built a start up business from getting a small business loan, negotiations with franchise, overseeing build-out of restaurant, purchase of major equipment, hiring and training of core staff and marketing a hugely successful grand opening. Operation included overseeing managers of the payroll, taxes, labor hours, quality control, customer service; maintaining relationships with the Health Department, the City, local businesses, vendors and the franchise owners. Ranked consistently top 5 in gross within the franchise monthly, outstanding marks from Health Department, asked to serve on Franchisee Board for Gandolfo’s Corporate. I gave my majority ownership shares of the business to the business partner when asked to move for my job and take over as the Hyperlite South West Manager.


Small Business Owner

Purchasing, budget management, and accountability as the business manager for a hotel and recreational resort in the High Sierra Mountains. Accounting. Bookkeeping. Data Entry. Employee Management. Inventory Management. Print Advertisement. Digital Ads. Marketing. Reservations. Scheduling. Customer Service.

Seasonally in charge of the resort’s summertime waterfront program and the winter snow ski and snowboard program for high end guests. Excellent concierge-type service was required for these families while providing safe, extreme sport based adventure holidays. Sports and athletics has always been my passion and this position at Montecito allowed me to parley it into a successful career.


Resort Business Manager and Seasonal Recreation

BEN SIMS is a South West Sales Manger at HO SPorts, Hyperlite Wakeboards in CANYON LAKE, CA.

BEN SIMS

BEN SIMS

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