Ben Hilley

7+ years of experience managing events and partnerships in the Outdoor Industry Strong understanding of the winter sports industry, market, and lifestyle Existing relationships with retailers, snowsports brands, and guide services across the US, Canada, and Japan Work directly with the director of marketing and director of sales to develop, implement, and execute global marketing and sales strategies Extensive track record of creating high-quality community events, dealer support programs, on-snow product demos, in-store clinics, sales incentive programs, guide partnerships, and non-profit support programs both online and in-person Ex. Beacon Bash Series, Front Range Splitfest, Slay at Home Series, Guide Partners Work with product development teams to develop new hardgoods/softgoods and improve existing product lines including award-winning splitboards, snowboards, and accessories Ex. Weston Hatchet, Weston Backwoods Carbon, Weston Eclipse, Weston Touring Hat Develop/manage an ambassador program consisting of over 100 professional guides and athletes Develop/manage partnerships with other leading brands in the outdoor industry Develop/manage partnerships and co-branded courses with the leading guide services in the outdoor industry Propose/manage a yearly events/brand experience budget for North America including events costs, regional demo fleets, staff salaries, partnership costs, non-profit donations, and ambassador discounts Expert snowboarder and snowmobiler International winter travel experience including South America, Europe, Canada, & Japan Strong organizational and management skills Strong computer skills including Microsoft Office - Word/Excel, Constant Contact, Google Docs/Sheets/Meet, Zoom, MS Teams, Hubspot, Slack, Asana, Canva, Adobe