Summary
Activity
Work experience
Chums
Marketing Director | 01/2022 - 04/2024
Built marketing program from scratch that drove 17.5% YOY sales
growth and the best sales year in company’s 40-year history.
Created and executed annual marketing plan. Launched multiple
new products per year. Built first influencer marketing program,
produced first episodic video content, and established first
marketing KPI reporting system in company history. Hired and
managed PR and digital marketing agencies. Grew social
audience by 40%, email subscribers by 20%, and D2C sales by 9%.
Sun Valley Resort
Marketing Manager | 11/2020 - 01/2022
Developed and executed targeted email, digital, OOH, and print campaigns, leading to 15% YOY increase in season pass
sales. Managed relationships with corporate partners and
digital agency. Managed creation of on-premise branding and signage. Responsible for all web and mobile app content.
K2 Skis
Global Marketing Manager | 01/2020 - 10/2020
Created and executed against the global marketing calendar.
Launched multiple new product lines. Produced all creative
assets and content (written, photo, video) to drive wholesale and D2C sales. Managed print and digital ad spends. Owned
relationships with sponsored athletes, media outlets, and
corporate partners. Reworked brand's social media strategy and grew audience by 13% in six months.
EXPERIENCE (CONTINUED)
925-286-1435 Athlete Manager, Delve Marketing & Creative Agency
bfalkson@gmail.com Bend, OR
Delve Marketing & Creative Agency
Athlete Manager | 04/2018 - 12/2019
Represented and managed 11 outdoor and action sports
athletes with a combined sponsorship portfolio worth more than
$1.5M. Identified and developed commercial opportunities.
Pitched projects and campaigns to brands. Produced athlete
video projects and social media campaigns. Wrote and negotiated contracts.
GoPro
Sports Marketing Specialist | 08/2014 - 05/2017
Managed relationships with 30+ sponsored outdoor and action
sports athletes. Produced three of the brand's 50 most-viewed
videos of all time (14-17M views each). Managed relationships with corporate partners and media outlets. Worked with crossfunctional
teams to leverage athletes' reach in support of
product launches, social media campaigns, and events. One of GoPro's first 40 employees (started in a sales role in 2010).
2 of 2
GoPro
Inside Sales Specialist | 10/2010 - 07/2014
Dealer service and account management for specialty retailers with consistent 50% year-over-year growth in the company’s top-grossing territory. Worked extensively with outside sales reps. Created POP and technical documents for retailers. Represented the brand at trade shows and sports marketing activations. One of GoPro's first 40 employees.
various specialty bike and ski shops
Ski and bicycle retail management | 02/2004 - 09/2010
Oversaw bike shop and ski shop operations; managed inventory; supervised, scheduled, and trained employees; customer service; sales; bike and ski repairs.
Bike Magazine
Editorial Intern | 06/2006 - 09/2006
Wrote articles and product reviews for the magazine and website. Assisted with planning and executing mountain bike marketing events and contests. Edited copy and performed extensive fact-checking.
Education history
University of California, Santa Barbara
BAs in Global Studies & German Studies | 2003 - 2007
