Ben Coates
Managing Director
Park City | United States
Skills
No information
Industries
Bike
Fishing
Outdoor
Snow
Health & Fitness
In my own words
— BenProven business leader for multiple business and product categories with a history of sports marketing at cycling's highest level.
Talented in developing all aspects of go to market strategies, P&L management, business planning, growth projections, product development, team building, costing and bringing great ideas to market with successful product launches.
Trajectory
Sep 2023 — Now
CEO · Revel Bikes
Working with a team of committed Revelers to build the bikes we believe in and develop the best bike company in the world for the committed dirt rider.
Mar 2023 — Sep 2023
President /COO · Revel Bikes
Supporting a founder led bike company to build infrastructure that supports the continued development of the best bicycles company in the world for the committed dirt rider.
Feb 2001 — Jan 2023
Managing Director · POC North America
Overseeing all aspects of the North American Business for POC. Savings lives and reducing the risk of injury for athletes and anyone inspired to be one.
Jan 2001 — Jul 2017
Director of Road and Project One · Trek Bicycles
Directly responsible for all aspects of the award winning Global Road and Project One Business, specifically.
-P&L responsibility of over $250MM
-Product Development
-Product Engineering
-Quality
-Product Design
-Go To Market Strategy
-Product Marketing
-Costing
-Retail Pricing
-Retail Training and Development
Activity
Education history
University of Colorado
BA | 1999 - 2003
