Ashleigh Yob
Social Media & Marketing Manager, Assistant Store Manager · Progression Surf
Oceanside, CA
In My Own Words
Avid visual storyteller, Social Media & Marketing Manager, Professional Photographer looking for employment opportunities. Entrepreneurial at heart with an innovative spirit. Adept at building and motivating people to their full potential and creativity. I’m incredibly passionate about the lifestyle I lead, living and breathing every ounce of what I preach and ultimately allowing me to be effortlessly in tune with the audiences and brands I love work with. Allowing my personal passions & lifestyle to shape my career path, I’ve found it easy to get to the core of what a brand stands for & how they can communicate directly with their audiences, with an aim to represent, engage and inspire them. With a strong portfolio in brand development, focusing on growing an engaging community, converting social media followers into spending customers, my varied skill set has allowed me to do more than grow a strong organic revenue stream through social media and community growth, but also create engaging marketing campaigns & produce authentic high quality content .
Work Experience
Social Media & Marketing Manager, Assistant Store Manager
Progression Surf2018 – Present
- Social media management - Online product merchandising - Create marketing collateral for email campaigns and social media. - Optimized store website layout, navigation, features, imagery and functionality to improve overall user experience. - Identify and use KPIs to achieve marketing goals, including brand awareness, platform growth, site traffic, brick and mortar traffic and revenue - In store product merchandising - Oversee day to day in store operations and stand in during the absence of store manager
Retail Sales Manager
Columbia Sportswear2017 – 2019
- Responsible for day to day sales operations of corporate HQ employee store. - Staff support, training and mentoring - Meeting daily, weekly and long term company KPI targets and goals. - Shipping and receiving and warehouse support and inventory control - Sales team training,support and development. - Presented new ideas to company executives and customer-facing teams to strengthen internal product knowledge - Maximized team-wide throughput by maintaining project roadmaps and aligning Team goals to company-wide business strategy
Independent Business Owner
O'Neill Surf Academy - Surf & Travel company2000 – 2017
- Oversee day to day operations surf and lifestyle business. - Daily accounting and bookkeeping. - Timely processing of online orders - Opening of new accounts and account support - Maintaince and upkeep of online booking and ordering system - Organising staff and client travel, accommodation and reservations - Staff training and development - Organising a heavy calendar of special events - team rider, brand and promotional events at home and abroad. - Accounts receivable,invoicing and payment processing - Health and safety document creation, development and monitoring for all events and projects.
Independent Business Owner
Watergate Bay Surf Store2001 – 2017
Opened a boutique surf store and surf rental service in - Business Management - Online Store - Design and maintenance of a Shopify based retail platform •Oversee large shipping and handling operation for store orders. • Wholesale Productuction of store products - from design through to delivery. Following up on lead times, cost and execution of seasonal product deliveries. • Create and execute promotion of store brand through social media, newsletters and uniquely crafted web content • Face to face and phone/email customer service • Daily management of all social media accounts • Photography, Editing & Design for promotional materials, events, ads and online content • Budgeting, accounting & financial planning/implementation of projects, events and store • Staff Management - Employment, training, development and management of a large team of 22+ employees • Merchandising and shop floor design/management in line with current and emerging trends to drive in-store sales
