Ashleigh Yob
Social Media & Marketing Manager, Assistant Store Manager
Oceanside | United States
Skills
No information
Interests
Surfing
Nature & the outdoors
Summary
Activity
Work experience
Progression Surf
Social Media & Marketing Manager, Assistant Store Manager | 10/2018 - Current
- Social media management
- Online product merchandising
- Create marketing collateral for email campaigns and social media.
- Optimized store website layout, navigation, features, imagery and functionality to
improve overall user experience.
- Identify and use KPIs to achieve marketing goals, including brand awareness, platform growth, site traffic, brick and mortar traffic and revenue
- In store product merchandising
- Oversee day to day in store operations and stand in during the absence of store manager
Columbia Sportswear
Retail Sales Manager | 10/2017 - 10/2019
- Responsible for day to day sales operations of corporate HQ employee store.
- Staff support, training and mentoring
- Meeting daily, weekly and long term company KPI targets and goals.
- Shipping and receiving and warehouse support and inventory control
- Sales team training,support and development.
- Presented new ideas to company executives and customer-facing teams to strengthen internal product knowledge
- Maximized team-wide throughput by maintaining project roadmaps and aligning Team goals to company-wide business strategy
O'Neill Surf Academy - Surf & Travel company
Independent Business Owner | 06/2000 - 10/2017
- Oversee day to day operations surf and lifestyle business.
- Daily accounting and bookkeeping.
- Timely processing of online orders
- Opening of new accounts and account support
- Maintaince and upkeep of online booking and ordering system
- Organising staff and client travel, accommodation and reservations
- Staff training and development
- Organising a heavy calendar of special events - team rider, brand and promotional events at home and abroad.
- Accounts receivable,invoicing and payment processing
- Health and safety document creation, development and monitoring for all events and projects.
Watergate Bay Surf Store
Independent Business Owner | 10/2001 - 10/2017
Opened a boutique surf store and surf rental service in
- Business Management
- Online Store - Design and maintenance of a Shopify based retail platform
•Oversee large shipping and handling operation for store orders.
• Wholesale Productuction of store products - from design through to delivery. Following up on lead times, cost and execution of seasonal product deliveries.
• Create and execute promotion of store brand through social media, newsletters and uniquely crafted web content
• Face to face and phone/email customer service
• Daily management of all social media accounts
• Photography, Editing & Design for promotional materials, events, ads and online content
• Budgeting, accounting & financial planning/implementation of projects, events and store
• Staff Management - Employment, training, development and management of a large team of 22+ employees
• Merchandising and shop floor design/management in line with current and emerging trends to drive in-store sales
Education history
Truro & Penwith College
International Baccalaureate | 2004 - 2006
