Armando Bajares

Managed different partnerships and sponsorships across Canada in the snows ports, outdoor and performance categories. Coordinated events for The North Face and partners in different provinces. Coordinated design and insertion of sales materials in magazines and digital media. Manage social media platforms (Facebook & Twitter). In charge of the Explore Fund grants, the main corporate social responsibility initiative of The North Face Canada. Handling of sponsorships and donations. • Successfully organized more than 15 events, such as: Canadian Death Race, IF3 Festival Montreal, Whistler Half Marathon and XC Harricana. • Achieved product editorials in more than 15 magazines and websites across Canada by implementing a public relations campaign, which contributed to an increase in sales and received Thermoball technology recognition. • Increased the Facebook fan base to 13,000 “likes” by designing and executing a digital campaign over a period of one month.

• Supported customers giving them quick solutions to problems related to: Orders placements, product availability, order and shipping status, and pricing • Helped customers to navigate TNF's Webpage, giving them the opportunity to know the best options available for their needs • Leveraged the brand offering information and technical specifications to clients interested in products of different categories.

Responsible for warranty evaluation of sport apparel and equipment. • Evaluated and presented recommendations to managers about payments or refusal of warranty claims. • Developed knowledge and ability to apply various warranties to individual claims situations. • Monitored and maintained records of incoming and outgoing shipments and prepared items for shipment.

Manage strategic development of the brand and opening of the first retail store in the country. Purchase seasonal collections in performance and outdoor categories, managing $500,000 annually. Manage the store and staff of 8, and develop branding and merchandising in the store. • Introduced the TNF brand in Venezuela by designing and implementing a media campaign and opening a new retail store. • Developed and expanded the market for the brand by opening wholesale accounts leading to a 15% increase in sales. • Sought out new opportunities to introduce the brand, by coordinating sports events and participating in sport shows, such as trail running races and sports expositions, to leverage the brand and generate TNF awareness.