Bike

Outdoor

Snow

Trail runner who loves ultra marathons and being lost in the mountains. 
passionate about cycling and its culture.
sometimes

Rock climber.

coffee enthusiast

I finished the espresso fundamentals course at counter culture coffee training center in new york city.

Innovative, flexible and creative marketing coordinator with the skills, passion and professionalism required to support marketing programs, campaign development, and media planning in the sports and outdoor industries. Earned a reputation as being resourceful and pro-active in supporting agencies and organizations with sponsorship activation, brand positioning and athlete management. 

Customer service focused, I have been recognized as an enthusiastic team player, with strong ability to assist and interact effectively and confidently with diverse audiences and personalities. Offers important skills in building and leveraging relationships with partners and customers in order to create marketing strategies that connect individuals with sporting brands.

Managed different partnerships and sponsorships across Canada in the snows ports, outdoor and performance categories. Coordinated events for The North Face and partners in different provinces. Coordinated design and insertion of sales materials in magazines and digital media. Manage social media platforms (Facebook & Twitter). In charge of the Explore Fund grants, the main corporate social responsibility initiative of The North Face Canada. 
Handling of sponsorships and donations.

•	Successfully organized more than 15 events, such as: Canadian Death Race, IF3 Festival Montreal, Whistler Half Marathon and XC Harricana.
•	Achieved product editorials in more than 15 magazines and websites across Canada by implementing a public relations campaign, which contributed to an increase in sales and received Thermoball technology recognition. 
•	Increased the Facebook fan base to 13,000 “likes” by designing and executing a digital campaign over a period of one month.

Sports Marketing Coordinator

•	Supported customers giving them quick solutions to problems related to: Orders placements, product availability, order and shipping status, and pricing  
•	Helped customers to navigate TNF's Webpage, giving them the opportunity to know the best options available for their needs 
•	Leveraged the brand offering information and technical specifications to clients interested in products of different categories.

Bilingual Customer Service Representative- E-Commerce

Responsible for warranty evaluation of sport apparel and equipment.
•	Evaluated and presented recommendations to managers about payments or refusal of warranty claims. 
•	Developed knowledge and ability to apply various warranties to individual claims situations.
•	Monitored and maintained records of incoming and outgoing shipments and prepared items for shipment.

Warranty Evaluator

Manage strategic development of the brand and opening of the first retail store in the country. Purchase seasonal collections in performance and outdoor categories, managing $500,000 annually. Manage the store and staff of 8, and develop branding and merchandising in the store.
•	Introduced the TNF brand in Venezuela by designing and implementing a media campaign and opening a new retail store.
•	Developed and expanded the market for the brand by opening wholesale accounts leading to a 15% increase in sales.
•	Sought out new opportunities to introduce the brand, by coordinating sports events and participating in sport shows, such as trail running races and sports expositions, to leverage the brand and generate TNF awareness.

Brand Manager

Managed professional networks and created strategic alliances for the development of new talents and companies. Designed and implemented campaigns for corporate communication in printed mass media, radios, television and Internet, for the promotion of professionals and/or companies. Devised and carried out corporate social responsibility programs for small and medium companies.

Director

Development an documentary research in tourism area for the elaboration of the book: “Un Sueño Turístico para Venezuela” in colaboration with the NGO “Liderazgo y Visión”
Design of  projects focused in tourism promotion and awareness of the touristic activity 
Development and advising in social programs of the NGO
Research and analysis of national and international tourism and its impact in the Venezuelan tourism

Social Researcher in Tourism, Independent Consultant

To manage the social project Visión Revenga
To design and formulate social projects in different areas such as: Education, tourism, social leadership and environment conservation projects in the communities of Jose Rafael Revenga’s County  
To represent the Foundation Santa Teresa before the Local Government, private companies and others organizations for the promotion and development of the community projects.

Project manager of Visión Revenga’s Project.

Responsible for monitoring and management tasks 
In charge of marketing strategies and merchandising for potential customers (wholesale and retail) 
Management and resolutionde problems and complaints
Placing of orders, wholesale, retail and special projects as (Trek Project One bikes)

Store Manager

Planificador

Armando Bajares is a Sports Marketing Coordinator at The North Face in Montreal, QC.

Armando Bajares

Armando Bajares

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