Anthony Stal

(Sep 2017 - Present) Brand & Marketing Consultant (Part Time) - Assisting in the development of brand marketing & campaign strategy, positioning, narrative, and channel planning for clients (most recently with Briogeo, Sephora’s #1 hair care brand). (Sep 2016 - Sep 2017) Brand & Marketing Manager - Developed brand marketing strategies and campaign concepts for clients ranging from sports to CPG brands. - Oversaw a team of five through campaign executions including development of strategy, copy, imagery, budgeting, and performance analyses - drove record growth for Briogeo (+3,000% ecommerce growth). - Directed industry, market, and consumer analysis to guide campaign narrative and channel planning.

(Dec 2014 - Sep 2016) Brand & Marketing Strategist - Responsible for developing brand marketing campaigns to drive growth in consumer products & services. - Developed brand marketing initiatives, campaign strategies, and execution calendars, and communicated these to international marketing and sales teams and agencies for global execution. - Directed teams of marketers, analysts, and creatives (10+ pax) through brand & campaign development, budgeting, goal setting, and omnichannel marketing plans (including traditional, digital, and event/experiential executions up to $1MM) for clients like the NBA & Sony and for in-house media products. - Maintained annual calendar of brand & campaign initiatives to ensure international organisational cohesion. - Led briefing process for brand initiatives, ensuring global stakeholders (brand, marketing, sales), vendors, and agencies involved with initiatives understood incentives and expected outcomes. - Managed analytics, reporting, & forecasting to maximize profitability and document marketing best practices. (May 2014 - Dec 2014) Digital Marketing Specialist - Earned the annual Collaboration award after directing a project alongside our in-house developer teams to create automated, scalable reporting tools, vastly improving customer lifecycle tracking and analytics. - Led a multi-departmental overhaul of ecommerce strategies, programmatic campaigns, and landing pages that contributed to a 300% increase in inbound sales in one year. - Responsible for reporting performance metrics to the CEO and providing suggestions on budget & strategy.

(May 2014 - Mar 2015) Brand & Marketing Consultant (Part Time) (Jul 2013 - May 2014) Marketing Manager - Boosted sales by 30% through content marketing initiatives, establishing the company as a thought-leader. - Proposed a full rebrand and directed an internal team of five and a branding agency through the process. - Leveraged market & consumer insight to motivate an international expansion, vastly increasing revenues. (Mar 2013 - Jul 2013) Digital Marketing Manager - Developed advertising, social, email, & CRM programs, achieving the highest ROI of any business channel.