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Brand and Marketing Manager

Marketing & Sales

A marketing manager with a track record in driving record growth for top companies through brand marketing
plans, campaigns, go-to-market strategies, and execution playbooks. Experienced in launching initiatives that
have driven record growth (+300% over one year) and a spot on the Deloitte Fast 50. Passionate about
navigating ambiguity by leveraging data and consumer feedback to inform campaigns, positioning, and channel
strategy. An active participant within organisations as well as in the outdoor sports community.

(Sep 2017 - Present) Brand & Marketing Consultant (Part Time)			
- Assisting in the development of brand marketing & campaign strategy, positioning, narrative, and channel planning for clients (most recently with Briogeo, Sephora’s #1 hair care brand).
(Sep 2016 - Sep 2017) Brand & Marketing Manager
- Developed brand marketing strategies and campaign concepts for clients ranging from sports to CPG brands.
- Oversaw a team of five through campaign executions including development of strategy, copy, imagery, budgeting, and performance analyses - drove record growth for Briogeo (+3,000% ecommerce growth).
- Directed industry, market, and consumer analysis to guide campaign narrative and channel planning. 


(Dec 2014 - Sep 2016) Brand & Marketing Strategist
- Responsible for developing brand marketing campaigns to drive growth in consumer products & services. 
- Developed brand marketing initiatives, campaign strategies, and execution calendars, and communicated these to international marketing and sales teams and agencies for global execution.
- Directed teams of marketers, analysts, and creatives (10+ pax) through brand & campaign development, budgeting, goal setting, and omnichannel marketing plans (including traditional, digital, and event/experiential executions up to $1MM) for clients like the NBA & Sony and for in-house media products.
- Maintained annual calendar of brand & campaign initiatives to ensure international organisational cohesion. 
- Led briefing process for brand initiatives, ensuring global stakeholders (brand, marketing, sales), vendors, and agencies involved with initiatives understood incentives and expected outcomes. 
- Managed analytics, reporting, & forecasting to maximize profitability and document marketing best practices.  

(May 2014 - Dec 2014) Digital Marketing Specialist  
- Earned the annual Collaboration award after directing a project alongside our in-house developer teams to create automated, scalable reporting tools, vastly improving customer lifecycle tracking and analytics.
- Led a multi-departmental overhaul of ecommerce strategies, programmatic campaigns, and landing pages that contributed to a 300% increase in inbound sales in one year.
- Responsible for reporting performance metrics to the CEO and providing suggestions on budget & strategy. 

Brand & Marketing Strategist / Prev. Digital Marketing Specialist

(May 2014 - Mar 2015) Brand & Marketing Consultant (Part Time)

(Jul 2013 - May 2014) Marketing Manager 
- Boosted sales by 30% through content marketing initiatives, establishing the company as a thought-leader. 
- Proposed a full rebrand and directed an internal team of five and a branding agency through the process.
- Leveraged market & consumer insight to motivate an international expansion, vastly increasing revenues. 

(Mar 2013 - Jul 2013) Digital Marketing Manager 
- Developed advertising, social, email, & CRM programs, achieving the highest ROI of any business channel.

Marketing Manager

Anthony Stal is a Brand and Marketing Manager at Vireo Video. View their experience, skills and work history on Malakye — the professional network for…

Anthony Stal — Brand and Marketing Manager at Vireo Video

Anthony Stal

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Education history

University of British Colimbia

University of Cambridge