Anthony Manfredi

Supervisor

2025 – Present

• Collaborate with buyers, store managers and sales associates to provide an unmatched customer experience • Identify areas of growth and innovation for sales, as-well-as sustainability • Stay up-to-date on the active lifestyle trends and what our vendors are up to

Consulting Brand Director

2024 – 2024

• Revitalized and rebranded bike and accessory range, repositioning the brand as a innovator • Drove revenue and prospected new business in DTC, resort and outdoor channels • Led the renovation and modernization of workspace including retail, service and warehouse facilities, to improve operational flow and customer experience

Sales Manager - North America DTC & Wholesale Channel

2019 – 2024

Project Manager - Production/Sales/Operations 1/19-12/19 Sales Manager - North America DTC & Wholesale Channel 1/20-2/24 [Mainland, HI & Canada] +100% Revenue Annually

• Led a team of 9 sales reps and 5 sales associates, providing exceptional customer experiences • Drove revenue and prospected new business achieving 100% growth for 3 consecutive years and the #1 selling position • Direct contact with Key Accounts to ensure needs were met, maximizing relationships and sales potential • Collaborated closely with the president, production and marketing teams to execute go-to-market strategies for new products • Effective reporting and forecasting for revenue, budgets and inventory • Creation and maintenance of Sales Collateral, providing necessary tools, consistent brand message and clear communication • Managed sustainability efforts for production, packaging and day-to-day operations • Built and maintained in-store merchandising with vendors and key marketplace partners • Website optimization providing a better user experience and significant DTC channel growth • Successfully relaunched Pyzel branded apparel and accessories, creating a viable revenue and marketing stream • Developed partnerships with complementary brands, expanding product offerings and market reach

Sales Manager-East [Rockies, Midwest, South Central, East Coast and Caribbean

2016 – 2018

• Managed a team of 9 principle outside sales reps for sunglass and goggle categories including key accounts • Planned and executed the successful east coast Summer retail tour, managing schedules, tour stops, and budgets • Implemented standard operating procedures for regional in-store merchandising • Exceeded sales goals through accurate forecasting and effective sales strategies • Identified regional style needs and collaborated with the product team on product development • Collaborated with cross-functional teams to create new quarterly reports for the CEO and President, providing valuable insights on sell-thru, revenue, and brand/style ranking • Created and managed sales contests for reps and retail partners, driving motivation and incentivizing performance • Regained the #1 selling sunglass position in all specialty surf accounts, reclaiming a dominant market position

Regional Sales Manager So Cal, HI, Rockies, NY/NJ/PA & PR/CR

2014 – 2016

• Managed outside sales representatives, including key accounts, in assigned regions • Exceeded sales goals, achieving a consistent year-over-year growth rate of over 30% • Developed and executed regional marketing initiatives within an allocated budget • Implemented and managed sales contests for reps and retail partners, fostering engagement and driving sales • Presented in annual sales meetings, providing insights and strategies for market growth

US Brand Manager - [Bataleon, Lobster, Switchback, Sandbox]

2011 – 2014

• Rebuilt and led national sales force • Assembled and managed US Snowboard and Binding team • Strategically launched new brands and exceeded company’s goals in marketing and sales • Collaborated closely with the president, production, and marketing teams to execute go-to-market strategies for new models • Developed budgets for trade shows, sales meetings, media buying/planning, travel, team, and events • Conceptualized, budgeted and facilitated weekly video series, for TWSnow.com, with a sponsored snowboarder • Copy editing catalogs • Implemented and managed CRM system & Pick/Pack/Logistics • Presented at national and global sales/pre-line meetings

Senior Advertising Account Executive [Surf, Skateboarding, Snowboarding & Business]

2007 – 2011

• Developed strategic marketing initiatives [Print|Digital|Film], balancing budget and needs for global brands/global markets • Forecasted and exceeded sales goals • On-point communication with brands, editorial, design and production staff to meet deadlines • Secured funding and sponsorships for multi media projects • Sourced and managed TW branded apparel & Accessories • Travel with the Editorial Team

Key Accounts Manager [32, Etnies, and Emerica]

2005 – 2007

National Accounts Manager [Forum, Jeenyus, Foursquare, Blend and C1RCA]

2002 – 2006

Junior Product Manager [Footwear and Apparel]

2001 – 2002

Bachelor of Arts

1995 – 2000

Bachelor of Arts