Annette Trayer

• Manage all aspects of a $4.5 million dollar account from start to finish • Develop quotes of products and services in order to generate sales orders • Negotiate best pricing from factory partners, and manage program pricing for certain clients • Enter all sales orders, send to factory partners, and follow through to make sure production lead times are met for allotted deadlines • Collect and invoice clients for all sales orders • Point of contact for sales team with Brand Fuel's factory partners • Develop speculative, targeted product samples for clients • Create and maintain innovative email marketing campaigns for sales teams • Assist with Brand Fuel's external marketing efforts such a social media, content production, event planning, marketing mailers, client gift programs, and website updates • Serve on a dedicated back up team when other support/sales staff are out of the office or work flow is high • Maintain an accurate, up-to-date, and organized inventory for any and all products returned

• Utilized high levels of energy and superior multi-tasking abilities to quickly fill drink orders in this extremely fast-paced establishment. • Carefully checked identification of all customers to ensure compliance to state alcohol regulations. • Continually stocked bar with glasses, ice, liquor, garnishes, etc. • Maintained inventory and high levels of cleanliness. • Poured mixed drinks, took payments, waited on guests sitting at the bar. • Continually found new methods to maximize sales, profit, and cost control.

Brand Marketing Strategy Intern • Learning strategy, development and execution of social media and email marketing strategy • Study client focus areas, branding, goals, and conversion metrics, and create and implement social strategy for clients • Learn key email marketing platform functions on Klaviyo and Mailchimp. • Employ principles of strategic planning, and access marketing and media needs and formulate short and long-term solutions • Study and master targeted digital advertising • Study and develop best practices and social strategy for clients on Facebook and Instagram, and create and implement paid digital campaigns

• Utilize expansive knowledge of mixed beverages, specialty liquors and craft beers to serve customers • Engage with bar customers and provided outstanding service to increase customer loyalty • Partake in entertainment for the customers with knowledge and ability to perform various dances on and around the bar • Successfully handle and maintain the correct amount of cash in bank • Produce cocktails in a high-volume environment quickly and efficiently

• Skilled in mixing, garnishing, and serving drinks in keeping with the bar's specifications • In-depth knowledge to assess, anticipate and meet multiple guests' requirements at high quality standards • Maintain correct amount of cash in set bank during every shift • Hands-on experience in keeping the bar stocked and sanitized while always providing welcoming and caring service • Demonstrated ability of helping guests in choosing menu items, taking orders and making guests feel taken care of throughout their visit.

• Skilled in mixing, garnishing, and serving drinks in keeping with the bar's specifications • Comprehensive knowledge of inventory on hand, drink mechanics, and drink pricing • Demonstrated ability to keep the bar organized, stocked, and clean • Anticipated customers' needs for additional drink or food service

• Answered all phone calls regarding orders, stock checks, past orders, invoicing, price checks, and redirected calls to the proper receivers • Responded to customer inquiry calls, quickly assessed the customers' needs and problems in order to deliver an ideal solution • Fulfilled all orders placed via phone, email, and fax in an efficient manner • Researched lost/damaged orders, tracked shipments, and promptly sent out replacement orders • Checked and managed stock availability to fill high volume orders • Organized and sent out all invoices in order for customers to make payments on time

• Managed and supervised front end department of one hundred plus employees • Maintained a positive work environment for employees to strive • Educated associates by equipping them with the necessary skills and knowledge required to efficiently complete day to day responsibilities • Provided extensive customer service with new customers and maintained positive relationships with existing customers • Oversaw cash operations by enforcing store policies, conducting audits, and constantly monitoring cash levels in the trays